• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home In Print

Connecting With Members and Reaping Rewards

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
February 1, 2013
in In Print, Solutions On
0
O2 Fitness Launches ‘O2 Rewards’ Program
Share on FacebookShare on LinkedIn

O2RewardsWebPart of any good marketing director’s job is to find a fun way to simultaneously engage members and encourage them to become brand ambassadors. By utilizing a member rewards program, clubs can put these two key components successfully into action. Recently, O2 Fitness, with locations throughout North Carolina, started its own rewards program, “O2 Rewards.” Since the start of the program, we have seen incredible member interest, a spike in club activity and a significant influx in social media shout-outs.

A few months back, O2 Fitness started looking for a rewards program that would fit into the brand and culture. We set up demos with a few companies, but hadn’t quite found the perfect fit. We needed something that could be O2 branded, something we could “own,” and something that was simple for our members to use. Then we came across Perkville.

Perkville is a company that offers a great rewards program, not just for fitness centers, but companies of all types that are looking to reward their customers through a system, based on earning points by completing activities, and redeeming those points for gifts, discounts and services.

The Reason:

O2 Fitness strives to keep our members active, happy and motivated. We wanted a program that could be a part of everything we do internally, and have something that could help incentivize our members to participate in activities around the club, such as Bootcamps, TRX programs, personal training and special group fitness classes, all which earn our members points.

Members can redeem their points for free personal training sessions, gift certificates to our online retail store (O2 SHOP), as well as services outside of O2 Fitness, such as free spray tans and massages at local businesses.

The Marketing:

The key to the success of all new programs is based on your members’ perception. We didn’t do any pre-marketing to our members, because we didn’t want to confuse them about the program and what was to come. We wanted to roll it out to our members all at once, simply and easily.

We created a branded design that was clean and easy to follow, but with a look that had not been used at our clubs, so that we could give this new program a special feel and attract our members’ attention.

The morning of January 7, 2013, an e-blast was sent out to our members announcing the launch of O2 Rewards. The e-mail guided them to a landing page on our website where they could request an invitation for O2 Rewards through Perkville. Perkville sent them an e-mail so they could set up their account, and like magic, each new member received 50 bonus points for signing up.

The clubs were ready with printed marketing materials on the launch date. Large and small posters filled the walls of the clubs, front desk team members were passing out small flyers, and all new guests were immediately introduced to the program during their club tour and sit-down with membership consultants.

Social media was another important aspect of our O2 Rewards launch. We have over 7,000 Facebook fans that are always active and communicating with us. A status update that morning, which was “promoted” for $50, announced the launch of the program and took them directly to the O2 Fitness landing page where they could request an invitation. We also changed our Facebook cover photo to announce the launch of O2 Rewards. Each time a member went to our Facebook page they would be reminded of the new program.

On a side note, Perkville offered full Twitter integration where members received an extra 10 points for following us, and one point each time they tweeted about us. Members also receive one point for writing a Facebook status from their Perkville account, mentioning O2 Fitness. So far we have received 43 Facebook postings, 33 new Twitter followers and 50 Tweets directly from the Perkville platform.

Approximately 14,000 members received the initial e-mail blast, 25 percent opened the e-mail and around 1,300 joined O2 Rewards within the first day. We were amazed by the quick results and immediate response from our members — they were excited about the program and couldn’t wait to earn points!

The response has been outstanding, and since the start of the program, we have accumulated almost 3,000 O2 Rewards members. What was even better was that 700 of these members have referred the program, as well as O2 Fitness, to their friends and family. Overall, O2 Rewards will be a great addition to the O2 Fitness brand, as well as a wonderful retention tool that keeps our members excited about working out and trying new programs throughout the club.

Think about how you could create a rewards program at your club, through Perkville or another rewards company, which could help you engage members.

 

By Shanna Kane, the Director of Marketing for O2 Fitness.

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Tags: solutions on
Previous Post

Are You Ready to Rival?

Next Post

Anytime Fitness Named a “Most Promising Company”

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

110 Ideas
Cover Story

The Inspiration Issue: 110 Ideas to Push You and Your Business Forward

May 20, 2025
cryotherapy
Supplier Voice

Future-Proof Your Gym with Cryotherapy

May 20, 2025
HIIT
Supplier Voice

HIIT Solutions for Every Body

May 20, 2025
uncertain times
Supplier Voice

Leading During Uncertain Times

May 20, 2025
Purpose Brands
Cover Story

Purpose Brands: New Name, Same Purpose

March 17, 2025
cardio training
Features

Rethinking and Revamping Cardio Training

March 17, 2025
Next Post
Anytime Fitness Named a “Most Promising Company”

Anytime Fitness Named a “Most Promising Company"

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.