It’s common business knowledge that the cost to acquire a customer (CAC) tends to be much higher than keeping the ones you already have. Frequent audits of the lifetime value per client (LVC) should be ...
Gaining actionable insights from data should be a priority for gym operators to compete in the fitness industry successfully. There is the need to use data to gain insights and improve important functions like member ...
The fitness industry has one primary currency for success: relationships. When clubs build strong, lasting relationships, profits soar. But when relationships are mismanaged, it can spark disaster for the business — damaging the club’s retention, ...
The world of digital media is expanding rapidly, so much so that businesses that neglect digital marketing are falling behind. That’s why establishing and nurturing a strong digital presence is critical to growing your business. ...
Do you have difficulty getting your staff to initiate conversation or engage with members? Don’t feel bad — a lot of managers have the same issues. Here are some interesting statistics: according to Nielsen, when ...
There is a reason why clients latch on to data when it is given to them — they crave control of their fitness or wellness plan. They want to predict the results of your program ...
After many successful launches or ventures, it’s easy to look back and understand exactly what needed to be done. It’s equally helpful to know what not to do. Here are the top five items to ...
Renovating or redesigning your facility to create a functional training space? Be sure not to overlook the most critical perspective — that of your existing and future members: the “end user.” Ironically, the end user ...
Businesses constantly seek new opportunities; health clubs are no exception. They are expanding into wellness and healthcare by providing: Membership benefits to insurers and managed care organizations (MCO) members. Health risk assessments and other wellness ...
As a club owner, you have plenty to worry about — hiring the right people, maintaining an orderly, clean club, and keeping the financials in line, to name just a few. Who has time to ...
