Carole Oat, the national sales manager for Twin Oaks, shares the benefits of having online joining capabilities in your club software.
Online joining capabilities with health club software can benefit club owners and operators in a number of ways.
Increased convenience for all
One of the biggest benefits is that it’s more convenient for potential members. Prospects and guests can join at their own accord from the comfort of their own homes and from any device with access to the internet. This can save time and hassle and it can also make them more likely to enroll in a regular full membership or perhaps consider a trial option at the club.
Improved customer service
Online enrollment can also improve customer service. When people can join online, they can review options and consider choices while not having to wait in line or speak to a staff member. This can free up staff to focus on other tasks and it can also make existing members utilizing the facility feel more valued. Membership or trial offers can be linked from a website, blast emails, using QR codes or from any social media marketing.
Increased efficiency
Online functionality can also increase efficiency for the business by not having to process as many paper applications in house, if not 100% paperless. This can save time and money, and it can also help to improve data accuracy and reduce errors. Setting up an extra PC, iPad or kiosk will also assist the desk staff.
Increased revenue
Online capabilities will also increase revenue for the club. When people can join online, they are more likely to get started immediately and perhaps even add other services such as personal training, towels, lockers and specialty classes. Many sites are seeing an excess of 20% of their new enrollments happen online.
Improved data security
Online data is encrypted and stored securely. This helps protect personal information from unauthorized access. It can also reduce duplicate accounts from being created when cross-checking is automatically done.
Overall, online capabilities with health club software will render a number of benefits for members, prospects, non-members, trainers, instructors and facilities overall. If you are looking for ways to improve club operations and generate income, it’s a great option to consider.
In addition to the benefits mentioned above, online capabilities can also help to:
Attract new members via the guest and refer-a-friend options. They make it easier for prospects to learn about the club and sign up for a short term or trial membership. This can help those who might not otherwise have considered joining.
Increase member retention: Once a person gets started, they are then prompted to download a customized and club-branded mobile app linked to the club management software membership information and services available. It’ll make it easier for those members with paid-in-advance memberships to renew as well. This will help retain members who might otherwise have canceled, and consider staying as it improves member satisfaction and loyalty.
If you’re looking to add online capabilities to your health club software, be sure to choose a solution that meets the needs of members, prospects and your business. The revenue that gets generated will easily cover the additional cost of the integration.
