As a manager of personal trainers, one of the essential jobs you have is to make sure your trainers get results with their clients. I have discussed how to gather that information in previous articles regarding evaluating trainers. But once you have that data, what do you do with it? There is only one answer to that question — market the heck out of it!
The results your clients get with members are the best tools you have to market not only personal training, but also why your club is different than all the other clubs. There are several different ways to do this:
• Take “before and after” pictures of clients and post results
• Highlight trainers’ specialties and clients’ successes
• Post testimonials on Facebook and other social media sites with an offer to invite other members to share their stories
• Have a contest between trainers to show results to members
Using this form of marketing shows how good your trainers really are while highlighting member success.
Vic Spatola is the director of personal training for Greenwood Athletic and Tennis Club in Greenwood Village, Colorado, a suburb of Denver. Spatola offers consulting on personal training business development. For more information, contact him at vics@greenwoodatc.com.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
yes that is true. if you can give the best result to your client as a trainer then you have a lot of members with you and it reflects on your club too.