Anytime Fitness is working on becoming available anywhere in the world, this time expanding throughout the Asian continent. Singapore’s first Anytime Fitness club opened this month, and plans are set to open one in Hong Kong in the coming months.
Japan first received an Anytime Fitness franchise in 2010 and now has almost 30 throughout the country. The fitness club now wants to see those kinds of numbers in other Asian countries.
“We believe that the Anytime Fitness concept is a perfect fit for consumers in Asia who are looking for a convenient, non-intimidating and value-oriented place to exercise,” said John Kersh, Anytime Fitness’ vice president of international development, in a news release. “Anytime Fitness also offers a unique and low-cost alternative for Asian entrepreneurs looking to enter this fast-growing industry.”
Two hundred people have joined the Singapore location of Anytime Fitness thanks to a pre-sale opportunity. According to the release, this location will not be the last in Singapore, as more are in the developmental stages.
These gyms will be structurally similar to Anytime Fitness’ in the United States: approximately 4,000 square feet and member-accessible 24 hours a day, every day of the year. Anytime also institutes a security system so that only members with a certain kind of key can get into the building whenever they want.
Maurice Levine is the master franchisee for Singapore, as well as Hong Kong, where an Anytime Fitness is expected to open by the end of 2013. Improving members’ self-esteem and truly caring for customers were what Levine believes can be accomplished at Asian Anytime Fitness locations.
“It was a great honor to hold the scissors for the ribbon cutting ceremony,” Levine said in the release. “We vowed to our members that we will out-care our competition, create memorable membership experiences and live up to the Anytime Fitness vision of improving the self-esteem of the world, one member at a time.”
Levine will be responsible for continuing Anytime Fitness’ business plans within Asia. According to the news release, Anytime Fitness plans on opening 100 gyms in Hong Kong and Singapore.
Chuck Runyon, the CEO and co-founder of Anytime Fitness, believes the club’s business principles will extend to any country in the world.
“Our members are real people looking for help to overcome barriers to a healthier lifestyle,” Runyon said in the release. “We know our business model will work in virtually any market, because our clubs provide personable service that helps our members achieve the results they’re seeking.”
By Ashley Scoby
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
Impressive as always!