Equinox announced its plans to acquire the Sports Club/LA properties in New York, Boston, Miami, San Francisco and Washington D.C., as well as the Reebok Sports Club/NY location in New York City from affiliates of Millennium Partners.
With the six newly acquired properties, Equinox now operates 73 total clubs, located in 10 major urban U.S. markets, plus London and Toronto.
“This acquisition is a testament to the continued expansion of the Equinox brand as a global leader in luxury health and fitness and the growing demand for our unique offering,” said Harvey Spevak, the CEO of Equinox, in a press release. “The acquisition of Sports Club/LA and the Reebok Sports Club/NY locations not only expands our geographical footprint, but also adds six desirable clubs to an existing collection of trophy properties. We look forward to integrating these clubs into our portfolio in order to best serve our current and future members.”
Equinox will take immediate operational control of the six properties and will begin work to transition the clubs to the Equinox brand. During the transition period, signature classes and proprietary personal training programs will be introduced to members, along with amenities like Kiehl’s products and new strength and cardio equipment. Members will also have access to an elevated digital experience through Equinox’s new iOS mobile app, housing member fitness data in one place and providing a snapshot of fitness-related activity both inside and outside the club.
“Equinox is committed to an unparalleled member experience,” said Spevak in the release. “We are thrilled to welcome all of the existing Sports Club/LA and Reebok Sports Club/NY members to Equinox. We think they will welcome the changes in their clubs, and look forward to continuing to serve them with a luxurious lifestyle fitness experience.”
Equinox previously acquired the iconic Sports Club/LA properties located in Los Angeles, Beverly Hills, Orange County and New York’s Rockefeller Center. The company introduced Blink Fitness, and acquired SoulCycle the same year.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
