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Column Industry Buzz

Industry Buzz: The Small Things


quote-Liz-Vassey-notice-the-small-things-the-rewards-are-251940“Notice the small things. The rewards are inversely proportional.” – Liz Vassey

A gym I frequent is in the midst of a renovation. New paint is getting placed on the walls, new carpeting is being put down in certain areas and some of the equipment has already been replaced.

I bring this up because although the gym isn’t going through a top-to-bottom renovation, the small things they’ve done so far have already made a major difference. The gym looks cleaner and brighter, and members seem excited about the changes. In the locker room, I even heard two women chatting about how much they like the new green paint color, versus the old red.

The point is that in many cases, even the small things a club does — such as painting the walls — can make a large impression. Something as simple as a splash of paint can show your members that you care about their experience, and are willing to invest into the club they come to every week.

So in honor of the small things, I’ll keep this blog (and its message), short: Investments or changes don’t have to be huge for members to notice. A friendlier front desk person or new artwork can greatly improve the member experience.

Therefore, in addition to large changes, think about small ways you can improve your club as well. I promise, your members will thank you for it, and the reward may be inversely proportional.


Rachel Zabonick is the Editor of Club Solutions Magazine. She can be reached at rachel@clubsolutionsmagazine.com. Reach out to her about exciting events or programs your club has implemented, or to share the amazing accomplishments of a member.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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