What your members wear while working out is important. If the piece of clothing they’re in is distracting from their workouts, it can be hard to focus on pushing for that extra mile.
Vinnie Laspina, the co-owner of The Fitness Office in New York City, explained why he partnered with SMART Tiers to fit his clients with athletic clothing that’s perfect for sweating in. SMART Tiers’ fabric mechanically propels sweat away from the skin and into a distinct second layer. The first soft tier uniquely keeps members’ skin dry, without the use of chemical treatments.
CS: How were you introduced to SMART Tiers, and why did you decide to partner with them?
VL: I was fortunate to come across SMART Tiers via an associate of mine who happened to be working on a fitness line of clothing. We decided to begin working with them moving forward, simply because no other product we encountered behaved or handled the performance we needed like this specific brand and material. It was a no-brainer.
CS: What are the benefits to your business as a result of this partnership?
VL: I can speak in potentialities only at this point, as the relationship is still growing and establishing itself. But I’ll say that the potential benefits include, but are certainly not limited to:
- Being the only brand of active fitwear to boast these types of characteristics.
- Most importantly, follow through and substantiation of said claims.
Even after thorough washings the material holds up and there is no real shrinkage or loss of performance (and I have the stereotypical harsh industrial dryers at my disposal). So all-in-all, having this technology will allow me and my team to design aesthetically trend-setting clothes that are equipped with trend-setting attributes. Again, being unique and one-of-a-kind in this particular case is a really good thing. All of the above can and will result in a positive wind of change for fitwear moving forward.
CS: What are the benefits to your members as a result of this partnership?
VL: My clients will benefit from having the leading gear in both style and performance. Being a New Yorker means you look your best whether you’re going to the grocery store at 4 a.m. after a night of being “out on the town” or going to the gym. In the near future you’ll be able to wear the same clothes to both and look even better in each situation for it.
CS: Have you been pleasantly surprised by working with SMART Tiers in any way?
VL: Beyond. The product worked. I didn’t have to spend hundreds on a new workout shirt only to have it land in the “whatever/junk workout shirt pile” in my closet. I beat these shirts up something fierce and they came back even better for it. You know the cliche, “it’ll all come out in the wash?” I do believe it was derived from SMART Tiers’ clothing — only they forgot the part that it comes back even better.
CS: What else can you tell other club owners about the benefits of working with SMART Tiers?
VL: You’re not going to find a more perfect situation where you have a team who believes and loves its product so much that it’s willing to work with you to get the exact product you want for your needs, no matter what it takes and/or how long the process is. That’s the SMART Tier difference. The product speaks for itself, but the team really sets its stage; the men and women behind the curtain, if you will.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
