Planet Fitness will be the national gym partner of NBC’s “The Biggest Loser” for the fifth year in a row. Premiering Monday, January 4, 2016, with new host Bob Harper, “The Biggest Loser” will feature an updated state-of-the-art gym powered by Planet Fitness.
The renovated “Biggest Loser” gym has modernized equipment to help contestants better achieve their fitness goals, including eight high-tech monitors on the walls of each side of the gym that will track contestants’ calories as well as heart rates. During this season, segments will feature the contestants discussing their fitness progress and working out at their hometown Planet Fitness locations. In addition, the season will include clips highlighting Planet Fitness’ 30-minute circuit.
“Planet Fitness is known for our judgement-free, non-intimidating environment, and feeling comfortable working out is truly the first step toward setting and achieving your goals,” said Jamie Medeiros, the vice president of national marketing at Planet Fitness, in a statement. “We are excited to join ‘The Biggest Loser’ for another season as the national gym partner, and this year’s contestants are a testament to the fact that with support and encouragement, anything is truly possible.”
In the 17th season of ‘The Biggest Loser,’ Dolvett Quince and Jen Widerstrom return to train eight contestant teams of two. This season’s theme is “temptation” and contestants will learn how to deal with all kinds of temptations in the real world, ranging from food to money.
Founded in 1992 in Dover, New Hampshire, Planet Fitness has more than 1,000 locations in 47 states and the District of Columbia, Puerto Rico, Canada and the Dominican Republic.
