Generate Business by Renovating Older Pools
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If you have a pool that is deteriorating, leaking or showing signs of wear and tear, now is the time to look at renovating it and its surroundings. The right renovation will fix persistent problems and modernize your pool to attract new members and get existing members back in. In addition, adding recreational amenities like fun, water-play elements and slides will immediately give your facility a boost of excitement that will increase business. Thankfully, today there are several options available for pool renovation that won’t break the bank.
Fitness clubs are often on a tight budget when they need an upgrade to their pool, especially when it’s common for older pools to have leaking, spalled or deteriorated surfaces. Whether your pool was originally constructed of concrete, fiberglass, steel or aluminum, you can rely on a textured PVC pool shell to effectively contain water, seal structural cracks and solve problems such as leaks.
The PVC membrane spans cracks, has an aesthetically pleasing look and offers the added benefit of providing a softer surface and more secure footing for users, especially those doing water aerobic classes.
Using a PVC pool shell in renovation is always less expensive than conventional renovation, so you’ll be able to reallocate your available budget toward other options like waterslides and fun water-play elements that will entice new, family-oriented members.
In addition to fixing your pool’s surface, you can improve your pool deck and locker rooms by using PVC recreational flooring to enhance the look and feel of the facility. Installing a new PVC pool gutter system also provides an immediate facelift to the pool, while simultaneously eliminating pressure pipe leaks.
To obtain the most cost-effective renovation design, look for a turnkey, design/build solution. Certain companies specialize in multiple levels of pool renovation assistance: from design to manufacturing to installation. When you work with such a design/build partner, you’ll often see dramatic savings over the conventional construction process. Be sure the company you work with has experience in your type of facility, as well as the ability to bond your project. The right partner will know how to make the most of the pool you have now, using a combination of technology and products to convert your old, tired pool into an aquatic centerpiece.
Attractive, comfortable and low maintenance swimming pools are central to the success of any fitness club. Now is the time to spruce up your old pool with renovation solutions that give you a modern, trouble-free pool that will last for decades. Having a showcase aquatic center is key to bringing in new business and retaining customers. Renovate your pool today to give your facility the boost it needs in 2016.
Jason Mart is the founder and CEO of RenoSys Corp, a 28-year-old leading national pool renovation and construction company. He can be reached at jasonm@renosys.com.
