When it comes to social media in the health and fitness industry, it’s often written about either as a tool for marketing to new customers, or as a way to build community among current ones.
However, there’s another way social media can benefit your business — by helping you build community among your employees.
At Club Solutions, we have a company group on Facebook that we use to share news, congratulate one another, and even share personal updates. For example, our National Media Manager often shares photos of his newborn that are totally “awe” worthy.
Although this may sound frivolous, it’s not. Interacting with my coworkers through the Facebook group has allowed me to forge closer relationships with them. This is extremely helpful for coworkers I don’t get to work with on a day-to-day basis, and may only see in person a few days a year.
In addition, the group is even great as a tool for sharing news or business-related articles that may be of interest to others in the company.
What’s even better is that this Facebook group is free and easy to implement. Here’s a step-by-step guide:
- Log in to Facebook.
- On the left-hand side, find “groups” and hit “more.”
- Hit “Create new group.”
- Decide a group name, add members and decide if you want the group to be “public” “closed” or “secret.”
- Hit “create.”
From there, you can add photos and customize the page, including adding more members.
When I first joined Facebook, I remember being in awe at the fact that I could keep in touch with people that lived thousands of miles away from me. Although social media has evolved in many ways since then, that aspect remains. Use social media as a way to bring people, especially your employees, together in ways that would be impossible without it.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
