Planet Fitness Ranked No.1 Smartest-Growing Franchise Brand
Planet Fitness Inc., one of the largest and fastest growing franchisors and operators of fitness centers in the U.S., secured the No. 1 position on the Franchise Times “Fast & Serious” list, which ranks the smartest-growing franchise brands that have staying power.
The announcement comes as Planet Fitness continues to aggressively expand its non-intimidating fitness offering throughout the country and internationally. The company recently announced its fourth quarter and fiscal year 2015 results, with increased system-wide, same-store sales of 7.7 percent and an addition of 209 new facilities.
“At Planet Fitness we have always focused on providing a high-quality, affordable, non-intimidating fitness experience, which is a concept that has resonated with a broad demographic and allowed us to grow our brand across the country and beyond,” said Chris Rondeau, CEO of Planet Fitness, in a press release. “This ranking is a true testament to the commitment of our dedicated Planet Fitness team, from our seasoned franchisees to the hard working employees in our clubs and at corporate headquarters.”
Planet Fitness has revolutionized the fitness industry with extremely low prices ($10 to $19.99, a month) and offers a variety of benefits including a hassle-free, non-intimidating environment called the Judgement Free Zone, state-of-the-art cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer through the PE and PF program, and much more.
“Planet Fitness stands on top of our exclusive ‘Fast and Serious’ ranking, with an impressive growth record over three years,” said Beth Ewen, the editor-in-chief of Franchise Times. “This is the only ranking that considers three years’ worth of data, to eliminate brands that might soar one year but then fade the next. Planet Fitness leads a strong group of 40 franchises that take a long-term view toward growth.”