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“Everthing Is in a Name” Says the Owner and Creator of HOTWORX

Hot Box Detox

Hot Box Detox, a very unique combination of isometric style exercises inside of an infrared sauna, guided by a Virtual Instructor, has blown away both owners and users. The results achieved by regular workouts inside the Hot Box Detox speak volumes- from military officials looking to stay in shape to soccer moms looking to shed those few extra pounds. In just over a year, Hot Box Detox has installed units to various businesses in the beauty and fitness industries for commercial use both nationally and internationally. They have also installed units for residential clients, including celebrities.

The decision to re-brand is never an easy one, but is sometimes a necessity. “There was just something missing from the name,” said Stephen P. Smith, CEO and Hot Box Detox creator. He went on to explain that the name Hot Box Detox fails to reference the workout done inside of the unit. Yes, you detox with the benefits of infrared heat, but what about the patent-pending fitness program delivering workout sessions through a Virtual Instructor?

Smith quickly began the exciting journey of re-branding in search of a new name that reflected the true essence of his creation and, of course, have a coolness factor that would resonate with both owners and users. HOTWORX was a name that embodied all that the brand needed, referring to the workout sessions done inside of the infrared sauna for maximum results.

Together with his executive staff, no time was wasted as the re-branding process was mapped out to ensure a smooth transition from Hot Box Detox to HOTWORX. As an extra effort, Smith has made the decision to go on a re-branding tour, visiting each location, to personally deliver HOTWORX marketing materials and replace the door on existing units with a new glass door etched with the HOTWORX logo.

Visit http://www.hotworx.net/ for more information and updates on Smith’s re-branding tour.


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