This week, Blink Fitness launched “Monday Without Mirrors” — a month-long program in which key mirrors in clubs will be covered to challenge members to think about how exercise makes them feel, not just how it makes them look.
Earlier this year, Blink Fitness launched their “Every Body Happy” campaign because everyone, of all shapes and sizes, deserves to feel their best. With summer and swimsuit season on the horizon, this message is more important than ever to help people think about fitness differently and kick off summer with a healthy mindset.
“Fitness has never been just about looking a certain way for us,” said Todd Magazine, the president of Blink Fitness. “Through our ‘Monday Without Mirrors’ initiative, we’re encouraging our members to take a stand with us — that exercise is good for our health. It’s good for our mind. It builds confidence. It’s not just about what you see in the mirror.”
“Monday Without Mirrors” will be taking over different Blink Fitness locations throughout the month.
While the majority of the fitness industry touts getting in “bikini body” shape for summer, Blink Fitness proclaims that “fit” looks different on everyone. All season long the company will be working to redefine the meaning of a “summer bod” and celebrating the one thing that’s never out of season: confidence.
Founded in 2011, Blink Fitness is a premium quality, value-based fitness brand with more than 50 locations open or in development throughout New York and New Jersey. Blink Fitness puts “Mood About Muscle,” which celebrates the positive feeling you get from exercise, not just the physical benefits. Each club employs the company’s signature “Feel Good Experience” that highlights enthusiastic staff members, a clean environment, an open and spacious and colorful design, energizing music and fitness training that is motivating and affordable.
I know this is a marketing ploy about body image, I get it. Mirrors in gyms are not just there for you to enjoy how good looking you are, they serve a purpose. They let you adjust form and see if you are making mistakes, particularly in exercises like squats and deadlift. Please don’t kid yourself either, 90% of the people who come into the gym do it to look better, health is secondary. I have been in the industry for 30 years, have a Masters in Exercise Physiology and Biomechanics, and I can tell you that vanity is what brings people into your gym and it is what keeps them there.