Let the games begin!
At CrossTown Fitness (CTF), they will do just that on January 1 when the Chicago-area boutique fitness center begins sign-ups for their newly developed Winter Games concept.
“The CrossTown Winter Games is a competition created for our dedicated and hardworking members,” said Stephanie Roundtree, the community director of CTF. “The games will give members the opportunity to show off their strengths and athleticism they have developed through their time with CTF.”
Roundtree added that in order to qualify for this competition, all members will have to demonstrate outstanding strength, power, endurance, and agility in qualifying rounds, which will be proceeded by a semi-final round.
In the final round, the top male and female competitors to complete the 90-minute workout developed by elite-level CrossTown trainers will be crowned the inaugural Winter Game Champions and will walk away with exclusive prizes from Nike.
“We have such awesome, competitive, loyal members who are always looking for the next challenge, so I thought a competition would be the perfect thing to give them, especially around the holiday,” she said.
Roundtree leads groups classes and personal training sessions at CTF, in addition to her role as community director. Also, as a former Nike trainer, Roundtree has had her fair share of experience planning large events, and saw an opportunity to channel that knowledge at CrossTown despite the club’s smaller, more intimate feel.
“For a smaller boutique studio, I think this is going to be really exciting and bring something new to the table,” she said. “This is the perfect time of year to bring something like this around to get people engaged in exercise and fitness, and hopefully this will carry with them through their New Year’s resolutions and be a part of their everyday lifestyle.”
Getting the word out about the games has been a task tackled by CrossTown’s internal marketing team.
In addition to taking advantage of their strong social media following, Roundtree said it’s important to reach audiences through every avenue possible when promoting an event like the Winter Games.
“We have a marketing team. They are going to put this out in our blog, in our newsletter, out in emails, and all trainers and clients are encouraged to post about it on their own social handles,” she said.
Roundtree said she expects approximately 75 participants, extending the opportunity to members who pay monthly dues, as well as those who have purchased 10 or 20-class packages.
