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Marketing: How Social Media Will Change in 2017

social media

According to Statista, “In 2018 it is estimated that there will be around 2.67 billion social media users around the globe, up from 1.91 billion in 2014.”

Social media is no longer something you should consider for your business. It is an essential — something that you should be doing not tomorrow, but today, to market your gym.

With that being said, social media is constantly evolving. There are new features, new platforms and new trends every year.

Keeping this in mind, here are the top social media trends projected to change/influence platforms in 2017. Keep them on your radar and in your marketing arsenal.

  1. Live video. In April 2016, Facebook released Facebook Live for the public, giving everyone the ability to share their real-life moments with just the click of the button. Since, the tool has become a resource for brands big and small, and will likely continue to be a top resource well into 2017, if not beyond.
  2. Virtual reality. In 2016 virtual reality began to hit its stride — in fact, Facebook even invested in the technology with the acquisition of Oculus in 2014. Right now it’s unsure how the technology will impact social media specifically, but be sure to keep it on your radar as this year progresses.
  3. New platforms/features. As always, social media is constantly evolving. Keep in-tune with key changes to algorithms, trends and even new platforms. Early-adopters get the benefit of having less competition when a platform first launches, so keep your eye out for platforms on the rise in the social world.
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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