Marketing is an essential part of your business. No one knows this better than KT Remus, the vice president of marketing for fitness franchise Retro Fitness, which has more than 150 locations nationwide.
Here, Remus shares how Retro Fitness’ partnership with Epsilon has helped the company reap greater dividends with their marketing efforts.
CS: How were you introduced to Epsilon and why did you decide to partner with them over other marketing companies?
KR: Epsilon acquired one of our longtime direct marketing providers. As such, we recognized the opportunity to expand the relationship and partner with a world-renowned marketing company to help us as we grew the Retro Fitness brand nationally.
CS: In what specific ways has Epsilon helped you improve your marketing ROI?
KR: Epsilon is an extension of our marketing department with a deep understanding of our brand and our company’s goals. Epsilon’s dedicated team of strategic and tactical account support along with their creative services, digital solutions, production and analytics experts enable us to realize marketing and operational efficiencies. These efficiencies translate into bottom line savings for the Retro brand and our franchisees.
CS: What type of support/education does Epsilon provide you?
KR: Epsilon provides a full suite of member acquisition services to our franchisees. These services include: member analysis and segmentation to help identify the best prospects in the market, targeted direct mail, digital display advertising, social media advertising, acquisition email, amnesty programs, co-op partnership marketing and post-campaign analytics. Additionally, Epsilon works directly with our franchisees to help them achieve their monthly marketing goals, as well as actively collaborate with the many Retro Fitness vendor partners we have in our network.
CS: Have you been pleasantly surprised by working with Epsilon in any way?
KR: Epsilon stands behind all their work and that’s always a pleasure.
CS: Why should other club operators/owners consider partnering with Epsilon?
KR: Epsilon is a leader in the fitness marketing space. They see a lot of things other companies don’t. When you combine their insight and expertise with the wide-array of services you can’t go wrong partnering with Epsilon.
For more information on Epsilon and how it can benefit your club, visit http://epsilonlocal.com/.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
