Not many tech companies can claim to also be health club operators. MXM, Medallia’s Partner to the Fitness Industry, can. The company is made up of a team of people who have operated health clubs for ...
Today’s infinitely connected world provides countless ways for you to get your message to consumers, from pay per click and social media ads to TV, radio, print and billboard ads. Each is effective in its ...
Fewer advertising methods seem more antiquated on the surface than direct mail. In the age of social media brand-building, it’s becoming harder to imagine a piece of paper in a prospect’s mailbox translating to a ...
The rise in social media has brought with it a new opportunity: influencer marketing. According to Influencer Marketing Hub, the concept “is like a hybrid of old and new marketing tools, taking the idea of ...
Have you ever wondered why 90 percent of the mail you leaf through at home is promotional material? It may seem like a random assortment of flyers and coupon books, but upon further inspection, you might ...
Elite and casual athletes alike have realized that recovery is critical to their training regimens. Cold rehabilitation methods like ice packs and ice baths have been used for centuries to combat soreness, inflammation and injury ...
Social media can be a powerful tool for health clubs, simultaneously allowing for lead generation and engagement with current members. But although you may know the importance of having a social media presence, do you ...
Over the years, you’ve likely heard the phrase “direct mail is dead.” But is it really? According to the latest stats from the Data & Marketing Association (DMA), you should hold off on saying “RIP” ...
You have questions, we have answers. This month we spoke with Tim Bainton, the founder and managing director of business development of Mount Vernon Athletic Club and Blue Chip Sports Management, about data management. Data ...
Nowadays, loyalty programs are a mainstay for consumer businesses, with companies of all sizes in a wide range of industries using them to retain customers and boost spending dollars. This is because customer loyalty is ...
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