All posts tagged "roi"
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Could Your Fitness Staff Be Your Best Influencers?
The rise in social media has brought with it a new opportunity: influencer marketing. According to Influencer Marketing Hub, the concept “is like a hybrid...
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You’ve Got Mail
Have you ever wondered why 90 percent of the mail you leaf through at home is promotional material? It may seem like a random assortment of...
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Have You Thought of Cryotherapy?
Elite and casual athletes alike have realized that recovery is critical to their training regimens. Cold rehabilitation methods like ice packs and ice baths have...
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Social Media ROI
Social media can be a powerful tool for health clubs, simultaneously allowing for lead generation and engagement with current members. But although you may know...
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Marketing: Numbers Don’t Lie — Direct Mail Isn’t Dead
Over the years, you’ve likely heard the phrase “direct mail is dead.” But is it really? According to the latest stats from the Data &...
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Ask an Expert: Tim Bainton on Data Management
You have questions, we have answers. This month we spoke with Tim Bainton, the founder and managing director of business development of Mount Vernon Athletic...
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Marketing: Why You Should Consider Implementing a Loyalty Program
Nowadays, loyalty programs are a mainstay for consumer businesses, with companies of all sizes in a wide range of industries using them to retain customers...
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Using Data to Improve Your Bottom Line
More and more, companies big and small are turning to data to make important business decisions. In fact, according to Forbes, “By 2020 the number...
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Epsilon Delivers Results for WORKOUT ANYTIME
With 149 locations, it was important for WORKOUT ANYTIME to find a marketing partner with their best interests in mind. According to Mark de Gorter,...
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The Direct Mail Demise
If one could attribute a single marketing source as responsible for building the gym and fitness industry today, it would definitely be direct mail (DM)....
