Every club needs a unique selling proposition — and Goodlife Health Clubs in Wantirna, Australia found it by partnering with HYPOXI to offer its in-club concept.
Here, Travis Jeffery, the club’s general manager, explains further benefits of offering HYPOXI within the club.
CS: Why did you want to partner with HYPOXI to offer their in-club concept?
TJ: We wanted to partner with HYPOXI to offer additional health solutions to our current members and increase the variety of services within the business. HYPOXI is also an excellent conduit for an inactive person who does not feel ready for the traditional exercise and fitness world.
CS: What have been the benefits to your business?
TJ: The HYPOXI in-club studio has provided both an additional revenue stream and increase in profits. By offering this additional fitness solution for current members, we have seen an increase in foot traffic and awareness for the club. Plus, HYPOXI has increased weight loss results for current members and increased our member retention. Using HYPOXI, we created a unique selling proposition for our business that other locally based clubs cannot offer.
CS: What have been the benefits to your membership?
TJ: In addition to increased member retention, we are averaging between two to five additional direct sign-ups from HYPOXI customers per month. We have also seen an increase in female clientele using the club.
CS: What’s great about working with HYPOXI?
TJ: Working with HYPOXI allows us to further aid members in weight loss and recovery. It also adds synergies within the club as we continue to meet, share and learn from each other’s business model and experiences.
CS: What else can you tell other club owners about the benefits of working with HYPOXI?
TJ: In additional to HYPOXI being offered as a separate service, it can be used as an add-on to existing programs offered within the club such as Kickstart, 12-Week and 8-Week Challenges. It also draws a high dollar yield per customer which is great for the bottom line.
For more information on HYPOXI, visit https://www.hypoxibody.com/franchise/inclubstudio/.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
