• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Mastermind Groups
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Mastermind Groups
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Industry Buzz: Exercise Innovations

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
November 29, 2017
in Column, Industry Buzz
0
Technology Exercise Innovations
Share on FacebookShare on LinkedIn

Years ago, when it came to competition, clubs were only concerned if a club down the street opened up. Today, competition can come from anywhere, including your members’ phones.

Erin Kelly, the senior director of national accounts for Les Mills, discusses this challenge in a recent webinar hosted by Club Solutions concerning exercise innovations. According to Kelly, “Technology is changing faster than any of us would like it to, in good ways and challenging ways. And our industry is feeling the effects of that.”

What’s driving this trend? Millennial consumers, which now make up the largest demographic group in the U.S. “And if you don’t have a really proactive strategy for how you’re going to attract millennials to your facility and keep them there … there’s a lot of technology components to that,” said Kelly. “You innovate or you die.”

How can clubs respond to this shift and be innovative? According to Kelly, there are three easy opportunities clubs can use to navigate this shift:

  • Virtual fitness
  • Immersive
  • On-demand fitness

In the webinar, Kelly provides insights on these three opportunities clubs can take advantage of to ensure they don’t get left behind.

In summary, said Kelly, “The technology disruption happening in the industry does not have to be a threat; it can be an opportunity. Ensure you’re a part of this trend, not a bystander.”

Watch the full webinar here.

Tags: exercise innovationsgroup fitnessimmersiveLes Millsmillennialson-demand fitnesstechnologyvirtual fitness
Previous Post

Leadership: Counting Blessings Should be a Year-long Practice

Next Post

Going the Extra (Green) Mile

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

sell more memberships
Column

2 Ways to Sell More Memberships

March 20, 2023
industry events
Column

Making the Most of Industry Events

March 13, 2023
Mental Health in the Workplace
Column

Prioritizing Mental Health in the Workplace

March 6, 2023
biohacking
Column

Biohacking and the Future of the Fitness Industry

February 27, 2023
building successful enrollment programs
Column

Building Successful Enrollment Programs and Ideas

February 20, 2023
Offering Enrollment Programs
Column

The Value of Offering Enrollment Programs

February 13, 2023
Next Post
SportsArt ECO-POWR line at Sacramento Eco Fitness

Going the Extra (Green) Mile

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

March Issue 2023

March 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2022 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Mastermind Groups
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2022 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In