Even with the best club operator at the helm, the gym can be an intimidating place for some members. Recovering from an injury, working on shaking a little extra weight or interested in a new ...
After many successful launches or ventures, it’s easy to look back and understand exactly what needed to be done. It’s equally helpful to know what not to do. Here are the top five items to ...
What began with DVDs and evolved into YouTube, now looks like instant access fitness apps. And lots of them. Over the past 5 years, our mobile connections became much more stable with smartphones and TVs ...
Think about this for a second. You spend countless hours, energy and budget on creating the perfect experience for every member of your club, but what are you doing for them the second they step ...
On-demand fitness is one of the hottest trends in the fitness industry. Why? Today, consumers demand convenience, and clubs that meet this demand stand out from the competition. Here, Martin Johns shares why they chose ...
Video On Demand (VOD) is experiencing explosive growth, and as a result it’s a trend club operators and fitness professionals can’t afford to ignore. Matt Given, the CEO of Intelivideo, discussed this trend in a ...
Years ago, when it came to competition, clubs were only concerned if a club down the street opened up. Today, competition can come from anywhere, including your members’ phones. Erin Kelly, the senior director of ...
