Xponential Fitness, the largest global franchisor of boutique fitness brands, has partnered with multinational athletic apparel retailer, lululemon, to debut workouts across four brands – Pure Barre, Rumble, AKT and YogaSix – on lululemon Studio.
This partnership highlights the fact that customers are still craving digital and hybrid fitness options.
“Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America,” said Nikki Neuburger, the chief brand officer of lululemon, in a statement. “Lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home — you can have both.”
The new platform builds upon more than 10,000 on demand and live-streamed classes that have been available with a MIRROR subscription. Members can now stream Pure Barre, Rumble, AKT and YogaSix classes that feature top instructors from Xponential’s own digital platform, Xponential+.
“Like lululemon, Xponential is passionate about bridging the gap between digital and in-person workouts to meet today’s hybrid fitness consumer where they are,” said Garrett Marshall, the president of fitness streaming for Xponential Fitness, in a statement. “We look forward to introducing lululemon Studio users to Xponential’s incredible workouts and top-notch instructors across a variety of fitness modalities.”
In recent years, Xponential Fitness has vastly expanded its digital footprint. Boasting over 500,000 members in the U.S., Xponential’s brands also include Club Pilates, CycleBar, StretchLab, Row House, STRIDE Fitness and BFT.
Other fitness studio classes available on lululemon Studio include Aarmy, Y7 Studio, DOGPOUND and Forward_Space.
What do you think about this partnership? Let us know at taylor@peakemedia.com.
Learn more about the partnership, here.
