What is the first thing you do when you wake up in the morning? If you’re like me, you’re looking at various social media sites to see what happened while you were asleep.
According to Facebook, there were 1.37 billion daily active users on average for September 2017. Is your club targeting these users? If not, it’s going to be tough for you to compete with other clubs in your area.
The reality is, it’s simply not enough to just have social media pages — you also need to ensure you are keeping them up-to-date and interacting daily with your customers and potential clients. You need to do something to make your brand stand out among the rest.
It’s easiest to do that if you have a plan or social media strategy in place. This plan should reflect your brand identity and fall in line with your company’s current business objectives. It will also help you determine what you constitute as success in the social media world. I would encourage you to look past increasing likes and reposts and concentrate more on lead generation, conversion rates or engaging with your community.
Once you have developed a plan, you will need to determine the best way to market to your current customers, as well as potential customers, through these channels. We have found tremendous success on our social media channels with User Generated Content (UGC).
As the name suggests, UGC is content in any form that is created by a customer or end user. It’s important to note these consumers have not been paid to post about your product on social media — they’re simply just fans of your product. We often reach out to users asking if we can share their photo, video or testimonial about our product to our customers. This is a great cost-effective way to share organic content with your customers.
You can also hire social media influencers to further reach your audience. These influencers are paid by your company to post about your product to their audience. By paying an influencer to post about your product, you are essentially using someone trusted in a target market to pitch to others within that market. This will allow your brand to reach customers you may not have been able to otherwise.
Although creating a social media marketing plan and keeping up with your social media accounts may sound daunting, it will pay off in the long run. You need to remember social media is an essential way to grow your audience and gain valuable insights. Make sure you’re taking advantage of it.
Lauren Furmanski is the global marketing coordinator at MYZONE, Inc. She can be reached at lauren.furmanski@myzone.org or visit myzone.org.
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