There’s no denying that systems are everywhere in our daily lives. There are road and highway systems for driving, mobile and wired systems for communicating — just to name a few that come to mind. Having systems in place makes our lives run better, smoother and allows for “life” to work without needing constant supervision.
Ideally, your business runs on systems as well. Business systems for onboarding new customers, hiring staff, advertising your services and processing payments are just a few examples. There are too many to rattle off. We have become reliant on systems to automate what we do, making everything and everyone more efficient.
The most systematic business that comes to mind is Starbucks. Nothing is left to chance. They have everything systemized from their staff onboarding to the customer experience. The minute a customer walks through the doors, the system is fully functioning. As a consumer, it gives you confidence doing business with the company because you know your experience will be the same every time.
Conversely, being a consumer of a business that is not systematic removes all consumer confidence and will ultimately drive the business to failure unless they can turn that around. Systems make the world run smoother, more consistently and creates trust.
Adding any new service to your facility requires a systematic approach to be put in place, making sure it all runs smoothly. As a growing fitness club operator, you add new products and services, creating systems to ensure they become effective profit centers for your business.
Nutrition, the most talked about addition to any fitness club, is another profit center “system” to be placed in your gym. But it seems to be the one that many business owners overlook. How to implement nutrition with a scalable and systematic approach is what holds businesses back; they simply don’t know how. It can be daunting for sure. It is this reason most fitness businesses just don’t offer a system of nutrition.
Making sure your business or your brand is developing systems for each and every department is imperative to your growth and community awareness. What systems do you have firmly embedded in your culture to ensure your customer experience is enriched with consistency? Do you have everything in place your customers want and need to reach their goals?
Make 2018 the year you focus on implementing a systematic strategy to every department within your fitness club. Your staff and your customers, current and future, will thank you for it.
Carolyn Fetters is the CEO of Balanced Habits. For more information visit partners.balancedhabits.com, call 657.231.6779 or email carolyn@balancedhabits.com.
