• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Marketing: Why You Should Consider Implementing a Loyalty Program

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
February 1, 2018
in Column, Marketing & Sales
0
loyalty program
Share on FacebookShare on LinkedIn

Nowadays, loyalty programs are a mainstay for consumer businesses, with companies of all sizes in a wide range of industries using them to retain customers and boost spending dollars.

This is because customer loyalty is key to a successful business. According to Sophia Bernazzani of HubSpot, “Did you know it costs a business about 5 to 25 times more to acquire a new customer than it does to sell to an existing one? Not only that, but existing customers spend 67 percent more than new customers. In short, customer loyalty really pays off — and customer loyalty programs pay for themselves.”

However, they only pay off if done right. According to Shep Hyken of Forbes, the best loyalty programs go far beyond just offering rewards to customers.

“Howard Schneider is the senior consultant for Kobie Marketing and a career veteran in what he calls ‘the loyalty marketing space,’” writes Hyken. “Notice that Schneider positions those two words, loyalty and marketing, right next to each other. Schneider says, ‘Savvy and strategic companies are now looking beyond these rewards programs to delight, create and retain loyal customers. They are looking to solve customers’ problems and soothe pain points.’”

Here are a couple companies with successful loyalty programs that your health club can draw inspiration from:

Starbucks

Starbucks’ loyalty program allows customers to earn rewards for their purchases, including drinks and food items. In addition, they can take advantage of mobile ordering — which is what makes this rewards program really stand out. As stated previously, great rewards programs solve a pain point for customers. Due to how strapped consumers today are for time, this feature is an attractive one, saving them from having to wait in line for their order.

Panera Bread Company

Like most loyalty programs, Panera’s program rewards customers for their purchases. But what makes this program stand out is its element of surprise. The brand is known for giving customers unexpected rewards — such as a free bagel every day for one month — which is a great example of how companies can use loyalty programs to delight customers.

If you haven’t considered creating a loyalty program for your health club, you should look into it as a great way to retain your members and boost their spending dollars.

But remember, as Hyken warned, you’ll only see those benefits if the loyalty program delights customers, solves a problem or soothes a pain point for them.

Tags: loyalty programmarketingRetentionroi
Previous Post

Retention: You Got Them — Retain Them

Next Post

The Subtle Art of Phone Etiquette

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

people
Column

Where Growing Numbers and People Meet

November 27, 2023
Gen Z Team Members
Column

How to Lead and Serve your Gen Z Team Members

November 20, 2023
healthy conflict
Column

Up for the Challenge: Encouraging Healthy Conflict

November 13, 2023
Black Friday
Column

Leveraging Black Friday to Increase Memberships

November 6, 2023
Voice Search
Solutions On

The Power of Voice Search Optimization for Gyms

November 3, 2023
Sexual Harassment
Column

Combatting Sexual Harassment in the Fitness Industry

October 30, 2023
Next Post
phone etiquette

The Subtle Art of Phone Etiquette

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

November Issue 2023

November 2023



Browse

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In