It’s no surprise social media completely dictates how we interact with each other and operate on a daily basis. And like it or not, all fitness clubs need social media. When used correctly, companies can use it to shed positive light on their brands and consumers.
Here are some ways it can benefit all fitness clubs:
Not only are these three fitness-related things owners need to be doing on a daily basis, but they are also three key ingredients to a gym’s online success. In the fitness world, motivation and inspiration come and go all the time. Luckily, social media gives immediate feedback.
New members need to be informed about performing certain exercises correctly, know what foods they need to eat to see results they want and how to operate complex gym equipment. So what are some things owners can do to ensure their members are inspired, motivated and informed?
Tweeting and Instagramming have become a way of life, so regardless of whether companies actively post on a daily basis, lack of social media activity can actually hurt a brand, so it’s better to maintain a presence. Most people hashtag their gym selfies and Instagram their salads, so it’s important to use common fitness hashtags and hashtags members use. Owners should engage with their members by liking, commenting on and reposting their content. This allows them to better understand their members, so they can more effectively market to them based on what they’ve learned about a specific individual, which is vital to healthy retention.
May Elliott is the social media & content specialist at ASF Payment Solutions. You can reach her at 303.914.2702 or firstname.lastname@example.org