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Why Working With Alloy is a No-Brainer for Liven Up Health & Fitness


Running highly engaging training programs — in personal and group settings — can be challenging. With cutting edge training programs and certifications, Alloy Personal Training Solutions has provided resources for clubs to deliver results to countless exercisers.

Here, Whitney Carullo, co-owner of Liven Up Health & Fitness, shares why she considers partnering with Alloy a no-brainer:

Why did you decide to partner with Alloy? What did you like about the company and its services?

WC: My husband (business partner) and I met Rick Mayo at an industry conference when we were just opening our gym six years ago. We loved what he had to say and really believed in shifting the average gym model to a higher end training model. Alloy is an awesome solution for training businesses of any size. It really improves the communication amongst staff members, especially in the training department. It allows training gyms to have a system to gain customers and keep them. It’s a win, win.

How has Alloy benefitted your training services?

WC: Our entire training staff is now on the same page when it comes to every client and their specific needs. With Alloy systems, we can deliver a consistent customer experience over and over again.

What do your trainers like about the Alloy certification?

WC: The Alloy certification includes many exercise science principles that are overlooked in general certifications.

Have you been been pleasantly surprised by working Alloy?

WC: Yes! Alloy has delivered much more than just programming. It’s an entire business system.

Why should other club operators consider partnering with Alloy?

WC: They really have nothing to lose. If you want to increase your business efficiency, staff camaraderie and revenue, it’s a no-brainer.

Bobby Dyer

Bobby is the assistant editor of Club Solutions Magazine. He can be reached at bobby@peakemedia.com.

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