Pura Vida Fitness & Spa in Denver, Colorado, announced it will close for business on April 15, 2019, after 11 years of operation.
“It is with great sadness and disappointment that I announce the closing of Pura Vida Club and Spa Vital, effective April 15,” said J Madden, the club’s founder and owner, in a statement. “I have every intent of continuing Pura Vida in some fashion in the future, but unfortunately, the current model and location are no longer viable.”
Pura Vida was founded in April 2008 as a high-end, full-service gym.
According to a statement released by Pura Vida, staff members have been invited to continue at Pura Vida in their current employment capacity until closing, and have been encouraged to apply for employment at Greenwood Athletic and Tennis Club, which is also owned by Madden.
“Our staff is the heart of Pura Vida – they are the ones that make it a true community – and our priority was to be completely honest and transparent with them about this transition,” continued Madden, in the statement. “We hope to retain staff members in their current capacity through closing and we are offering support in helping them to seek other employment opportunities as well.”
A smaller, second location was announced in July 2018 at the World Trade Center Denver, which is still in development with no planned opening date.
“We are so grateful for the support we’ve received in making this difficult decision, from our landlord, who worked collaboratively with us to ensure the best possible outcome, to our members, who we know are incredibly sad to lose this great service and community, and especially to our staff,” added Madden. “We are grateful for 11 years in Cherry Creek and we hope to find a new way to bring Pura Vida to life in the future.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
