• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Change: The Product a Trainer Gives to Clients

Vic Spatola by Vic Spatola
March 13, 2019
in Column, Personal Training
0
change
Share on FacebookShare on LinkedIn

What is a customer really looking for when they buy personal training or group training? They would say they are looking for guidance, professionalism, education and motivation. But what are the core emotions or deep-seated desires that drive a client to pay for your services? What is the single greatest thing they desire?

In a word, it’s change. They desire a change from their current norm. They want something different from what they have experienced up to this point. They want to feel something, either physically or emotionally, different than what they have been provided before. They are seeking a change in their physique or a change in their mindset. They are looking for a different type of motivation or modality than they have partaken in previously. It’s a trainer’s responsibility to give the client change.

The argument to this concept is that no one wants change. They want things predictable, and want a known outcome and stable course of events. In your life, how do you react when something is moved from its current location? You generally have a hard time accommodating to that new spot. When a business that you frequent changes something, you initially react negatively and then adopt over time. Humans are creatures of habit and routine.

It is that mindset we must overcome as trainers with ourselves and our clients if we want improvement. We must objectively look at where our weaknesses are and how we can improve those areas. Whether those weaknesses are physical or behavioral, we need to recognize them and work on how to change them positively.

The change can also be in our programming of sessions or how we introduce exercises. Even if we have a method by which we train clients, we need to adjust that method and change per clients’ needs and abilities. Always being able and willing to change is one of the key characteristics of successful people and businesses. Change is inevitable, and that is a good thing. We know that by changing the stimulus we give our bodies we can adapt and become stronger, or more flexible or more cardiovascular efficient.

Therefore, we must get our clients to change their current behaviors in order to see that positive outcome, as we must also be willing to change our own training methods and modalities to effect those changes.

At least that’s how I see it from the trenches.

Vic Spatola is a NASM Master Trainer, Martial Arts Expert, Fitness Business consultant and educator at Club Greenwood in Denver, Colorado. For more info email vics@clubgreenwood.com.

Stay ahead in the fitness industry with exclusive updates!

Vic Spatola

Vic Spatola is the director of personal training at Greenwood Athletic and Tennis Club. He also does personal training business consulting. Contact him at: v4victoryconsult@gmail.com.

Tags: changeManagementPersonal Training Blog
Previous Post

Dramatic Gym Transformations: Club Greenwood

Next Post

Introducing TRX Power Bags

Vic Spatola

Vic Spatola

Vic Spatola is the director of personal training at Greenwood Athletic and Tennis Club. He also does personal training business consulting. Contact him at: v4victoryconsult@gmail.com.

Related Posts

Employee Wellness
Column

Placing Priority on Employee Wellness in Health Clubs

June 25, 2025
Hiring for the Right Reasons
Column

Hiring for the Right Reasons: Rethinking Recruiting for High-Performing Teams

June 11, 2025
Padel
Column

Padel Is the Glue — And the Business Case for Why Racquet Sports Belong in Every Health Club

May 28, 2025
big rocks
Column

3 Big Rocks from The HFA Show That Could Reshape Your Gym

May 22, 2025
Retention
Column

Sales Are Sexy, But Retention Pays the Bills

May 8, 2025
Prioritizing Your People
Column

The Most Disruptive Business Strategy? Prioritizing Your People

April 28, 2025
Next Post
Power Bags

Introducing TRX Power Bags

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

July/August Issue 2025

July/August Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.