Last week, fitness professionals from around the globe gathered for the 2019 IHRSA Convention & Trade Show.
Now that the dust has settled, what were some of the biggest takeaways from the show? To find out, we spoke with two operators about what they saw that they’ll be incorporating into their clubs, and the top trends taking the industry by storm.
Greg Lyons, VP of Corporate Development, ACAC Fitness & Wellness Centers
CS: What were your biggest takeaways from IHRSA 2019?
One of my biggest takeaways from IHRSA 2019 was the technological advances (digital coaching, gamification, tracking and queuing) made in an effort to increase group training. When a new member comes to ACAC, they are looking to make a positive change in their lives and IHRSA 2019 has introduced club operators to many great solutions to engage our members in an increasing digital fitness world.
CS: Are there any trends you noticed at the show that other operators should be aware of?
One of the trends I noticed at the show was how our vendor partners are continually upgrading their products. When I visit a booth, I always ask, “what’s new?” to ensure I know the capabilities of our existing equipment. Espresso bikes, for example, continues to push new content to the bikes we’ve purchased in previous years.
CS: Is there anything particular on the trade show floor you saw that caught your eye?
Medical fitness is deeply ingrained in everything we do at ACAC, so the FreeMotion Fusion CST caught my eye. It allows the member to approach the machine in a wheelchair (seated) or standing position for strength and cardio training.
Chez Misko, COO, Wisconsin Athletic Club
CS: What were your biggest takeaways from IHRSA 2019?
Three things really. One, simplicity is the new perfect. Two, experience is everything. And three, the importance of data and high-speed change.
CS: Is there anything you took from the show that you’ll be incorporating into your club?
We are re-evaluating our programming department and how we leverage technology to enhance the member experience.
CS: Are there any trends you noticed at the show that other operators should be aware of?
The biggest trends I notice include recovery products, outcome-based programs and data collection and analysis. In addition, clubs are connecting and collaborating more with medical groups and insurance companies.
CS: Is there anything particular on the trade show floor you saw that caught your eye?
Two brands that caught my eye are Trainerize and the MYE Health Kiosk.
What did you think of IHRSA 2019? What trends did you see? Share in the comments.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
