• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column

Turn Members into Social Media Ambassadors

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
July 17, 2019
in Column, Marketing & Sales
0
UPshow earned social media
Share on FacebookShare on LinkedIn

Have you ever wondered how to get the most value out of your social media presence? To begin doing so, first it’s important to understand the different types of exposure one can experience on a social platform to begin with — a topic recently discussed in a webinar by Tony Stehn, UPshow’s senior vice president of sales.



According to Stehn, the three types of exposure clubs can earn on a social media platform (and with marketing in general, for that matter) include paid, owned and earned.

Owned social media would be your Facebook business page, for example, and is ideal for keeping in touch with fans of your business. This type of exposure is great for creating avenues for members and potential members to communication with or learn from you.

Paid social media would include boosting ads on Facebook or Instagram. Paid media can be used to reach a larger audience than just those who follow your page, promote big events or pre-sales, and drive awareness and conversion.

Lastly, earned social media is essentially word of mouth. When a customer posts about your gym and tags your Facebook page — that’s earned media. Say one of your members has 2,000 followers, for example. They post a workout on Instagram and tag your gym — providing you with exposure you didn’t have to pay or ask for.

According to Stehn, earned social media is arguably the most beneficial type, as it allows your brand to spread to thousands of potential new members every day — all at no cost to you.

So, how can you create “shareable” moments at your gym that result in earned social media? Here are a few ideas courtesy of Stehn:

  • Create something visible at your gym that creates a photo op — either a cool background or step-and-repeat vinyl banner. Or bring in a cardboard cut-out as a prop.
  • Encourage trainers and members to post success stories.
  • Use signage to promote your gym’s hashtag and social accounts.
  • Branded TV with technology like UPshow.

For further insights on how to turn members into social media ambassadors, watch the webinar here.

Tags: earned mediaowned mediapaid mediaSocial mediawebinar
Previous Post

How Paramount Acceptance Exceeds Expectations for Sweat PT

Next Post

ABC Financial Announces New CEO and Expanded Leadership Team

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

onboarding new members
Column

5 Steps for Onboarding New Members

March 27, 2023
sell more memberships
Column

2 Ways to Sell More Memberships

March 20, 2023
industry events
Column

Making the Most of Industry Events

March 13, 2023
Donyel Cerceo
Ask an Expert

Donyel Cerceo on Successful Marketing Strategies

March 7, 2023
Mental Health in the Workplace
Column

Prioritizing Mental Health in the Workplace

March 6, 2023
biohacking
Column

Biohacking and the Future of the Fitness Industry

February 27, 2023
Next Post
ABC Financial Announces New CEO and Expanded Leadership Team

ABC Financial Announces New CEO and Expanded Leadership Team

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

March Issue 2023

March 2023



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2022 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2022 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In