• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home The Pulse Club News

Building Relationships Through Corporate Wellness

Taylor Gabhart by Taylor Gabhart
August 27, 2019
in Club News, The Pulse
1
Corporate Fit Challenge
Share on FacebookShare on LinkedIn

Mike Gelfgot, an Anytime Fitness franchisee, started offering corporate wellness programs through his Anytime Fitness clubs after a low-cost competitor moved into the market. “We were watching our numbers dwindle down in that one market and we started asking ourselves higher quality questions,” he recalled.  

One of the biggest things that came to Gelfgot’s mind was that no one in their town was an expert when it came to corporate wellness and prevention.

In problem-solving mode, Gelfgot turned to the industry at large. He was introduced to Trina Gray, the CEO of Bay Athletic Club, who had created a successful Corporate Fit Challenge.

Gelfgot purchased the rights to Gray’s Corporate Fit Challenge, which offers 30 days of free gym access, 30 days of personal training and three team workouts, and began offering it at his club. Those participating in the program also get a fitness evaluation before and after so they can see their results. 

Gelfgot said in a traditional gym setting, the membership team sells and the PT team takes over, but when you have a competitor that mentality doesn’t work. He explained that everyone has to work together. 

The Corporate Fit Challenge not only proved to be a great profit center, but it also allowed his personal trainers to contribute with sales after they were trained on how to pitch the program.

At first, Gelfgot struggled with getting through to the right people to get his program up and running. Just like any sales process, he had to schedule meetings and do Q&As on why the business operator would want to incorporate his corporate wellness program.

Every organization knows that prevention is key to living a healthy life. However, Gelfgot quickly realized that most businesses with their own corporate wellness programs were struggling with operating the program — with it being run by employees who didn’t have the skillset to get it off the ground. They also struggled to inspire and motivate people to get started and to finish the program — a skillset that his personal trainers naturally thrive at.

Through this experience, he now recommends working with smaller businesses with five to 50 members in the programs — that’s where he’s been the most successful.

Lastly, once you sell a program and a business completes it, Gelfgot recommends hosting a gala to recognize success that includes awards and cool prizes.

“You recognize people in public for their hard work during the Corporate Fit Challenge,” said Gelfgot. “It’s a lot of fun.”

Stay ahead in the fitness industry with exclusive updates!

Taylor Gabhart

Taylor Gabhart is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.

Tags: Corporate Fit Challengecorporate wellnessfeaturedprofit center
Previous Post

JumpSport Fitness: The Tool that Barre Groove Uses to Constantly Evolve

Next Post

The Minefield that is Professional Development in Fitness

Taylor Gabhart

Taylor Gabhart

Taylor Gabhart is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.

Related Posts

Incline Marketing
Supplier News

ROR Expands with Acquisition of Digital Marketing Agency Incline Marketing

June 17, 2025
2026 Club Solutions Leadership Summit
Club News

2026 Club Solutions Leadership Summit Heading to Utah’s Premier Mountain Resort

June 10, 2025
Tony Scrimale
Club News

Tony Scrimale of CR Fitness Named North Castle Partners’ 2025 CEO of the Year

May 14, 2025
2025 Club Solutions Leadership Summit
Club News

Top Takeaways from the 2025 Club Solutions Leadership Summit

May 13, 2025
TSG Consumer Partners
Club News

TSG Consumer to Acquire EoS Fitness

May 12, 2025
Shred Shed
Supplier News

BeaverFit Launches Redesigned Shred Shed: The Next Evolution in Outdoor Training

May 1, 2025
Next Post
professional development

The Minefield that is Professional Development in Fitness

Comments 1

  1. Robert Thomas says:
    6 years ago

    Great article. What do you suggest when the company had their HQ based in another city.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.