TRX Serves as 'Education Partner' for In-Shape

For this customer spotlight, we spoke with Andrea Franco, the product manager of group training at In-Shape, to share her experience working with TRX:

What products of TRX do your clubs offer?

AF: We use the TRX Suspension Trainers as well as some of their functional training equipment like slam balls, battle ropes and kettlebells. We like to think of TRX as one of the training destinations In-Shape has to offer and being able to use more of their equipment makes it feel more like that.

What makes TRX stand out from other equipment brands?

AF: At In-Shape, we wanted to create an educational platform for our trainers to provide on-the-job development and further education, to create consistency across all of our trainers, and to put science and education at the core of our programming. We looked for an education partner that matched our brand and our beliefs, that could help us create a bespoke program rooted in science and heavily tested. TRX’s products aligned with our vision to teach movement to everyone, no matter their fitness level or physical ability.

In addition, TRX helped us create a custom program based on seven foundational movements which we call Move7. All of our trainers now use Move7 as the foundation for their programming with their clients.

Have you been pleasantly surprised by working with TRX in any way?

AF: From the start of our partnership, TRX committed to understanding our brand — who In-Shape was as a company, where we have been and where we want to go. They invested a lot of time to provide a service and expertise that was specific to In-Shape. We appreciated how flexible they were to our business needs and how collaborative they are.

Are there any best practices you share with other operators for utilizing TRX products?

AF: We rolled out “TRX Tuesdays,” where we offer free demos twice daily for our members to come by and learn a new move. This helped our trainers demystify the straps so our members could leverage all the benefits of the system. It has since evolved to “Try it Out Tuesdays.”