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How Two-Way Radios Can Boost Member Satisfaction

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With increased competition for market share, business owners in the fitness industry are continually looking for any advantage to increase membership numbers. Expanding class offerings and upgrading equipment are necessary, but not a magic solution. At its core, the fitness industry is about serving people and meeting their individual needs.

To accomplish this goal, your staff needs to stay connected. From the front desk to maintenance, two-way radios can help facilities deliver exceptional customer service, and as a result, keep your memberships and earnings trending in the right direction.

Equip Your Staff to Respond Quickly

Time is a precious commodity, and whether it is a long-term member or first-time visitor, individuals who choose to use your facility expect a consistent and efficient level of customer service. The difference between a return visit or search for a nearby alternative can be based simply on the responsiveness of your team. This is where communication is key. Two-way radios equip your staff to stay connected in every part of your facility, eliminating distracting overhead announcements and unnecessary movement. Members and visitors will see and appreciate the coordinated response.

Enhance Staff and Member Safety

One of the most critically important concerns of any fitness facility is ensuring the overall safety of those who use the available equipment and exercise programs. A staff can never be too vigilant in meeting stated regulations or addressing safety concerns as they occur. From managers and front desk personnel to trainers and cleaning staff, your entire team can communicate effectively and easily about spills, equipment repairs and other safety hazards. Emergency situations can also receive an immediate response, ensuring that all available personnel respond immediately.

Streamline Staff Coordination

A manager’s daily responsibilities can be challenging and time-consuming. The ability to communicate instantly and easily with staff members throughout your entire facility makes a world of difference. From announcing schedule changes and other important updates to receiving quick feedback from employees, the ability to efficiently coordinate staff positively impacts your employees, and most importantly, your members.

Increase Membership Retention

When your staff is delivering exceptional customer service and ensuring your facility is safe and clean, members will take notice and respond in kind. Individuals are more likely to make a commitment to using your programs and equipment when they see the high value you place on customer service. Simply put, a low-cost investment in two-way radios yields high rewards with improved member satisfaction and loyalty.

Support Overall Sales and Growth

Incorporating two-way radios has a positive impact on your day-to-day operations and customer service, greatly enhancing your brand when interacting with potential members. In addition, sales team members can communicate more efficiently with each other to effectively coordinate facility tours.

Investing in your facility doesn’t have to be high-priced or risky. Consider a proven low-risk, high reward option, such as two-way radios, to improve membership and your bottom line.

Joe Wood is the owner of Tech Wholesale, Inc.  He can be reached at JWood@TechWholesale.com or 888.925.5982.

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