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Midtown Athletic Clubs Promotes Jon Brady to President

Jon Brady

Midtown Athletic Clubs announced the promotion of Jon Brady from COO to president.

Brady joined Midtown Athletic Clubs in 2013 as the company’s COO. His responsibilities included overseeing significant performance gains across the business, and growing revenues and profitability with a clear focus on strategic clarity and organizational health.

As president, Brady will be responsible for leading all operational and corporate functions across Midtown Athletic Clubs’ portfolio, which includes eight luxury athletic clubs and urban sports resorts in the U.S. and Canada.

Concerning the promotion, Brady explained he’s most excited about the opportunity to continue to help Midtown Athletic Clubs grow in a number of ways, through both new builds and acquisitions, in addition to strengthening certain aspects of the corporate office.

“I’m really excited about the opportunity to expand the corporate office functions to support our future growth plans,” said Brady. “For example, we’re in the midst of hiring a new chief financial officer to look at financial analysis and planning. We have a lot of data, so we’re looking at how to use that data to make more effective decisions. We’re also investing in Artificial Intelligence to help us make decisions and are doing an ERP (enterprise resource planning) review, looking at our technology stack. We have a solid foundation for growth.”

Prior to joining Midtown Athletic Clubs’ executive leadership team, Brady served as COO at Aspria, a premier sport and spa facility in Europe. Prior roles have also included regional director at Holmes Place Health Clubs in London U.K, and CEO of one of New Zealand’s premier professional sports teams at Bay of Plenty Rugby.

Midtown Athletic Clubs was founded in 1970 by the Schwartz family, and has remained a family-operated organization.

“I feel very humbled and blessed to be here,” said Brady. “Midtown is a family organization, so this is a big deal to the family to give me the reigns, so to speak. I feel very honored and grateful. We’re looking forward to the future.”

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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