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How VFP Optimized SOLDIERFIT’s Entire Sales Process


Visual Fitness Planner (VFP) refines your sales process by giving gym owners one system with 10 solutions, including lead generation, digital enrollment, CRM and much more.

Here, Dave Posin, the CFOO and founder of SOLDIERFIT, shares his experience working with VFP and how they drastically improved his brand’s sales process:

How were you introduced to VFP and why did you decide to partner with them?

DP: At the 2017 IHRSA convention, we overheard a few gym owners talking about VFP, so we went and visited their booth. We were already on our third CRM at the time, so I had a good idea of what we needed and wanted out of a software — we needed something that could turn leads into sales and is as automated as possible. I was blown away by the functionality of not only the CRM, but the additional functionality they had available with reporting, digital tours and enrollment, and corporate membership lead spin, etc. We did a few demos the next week, signed on, and started implementation.

What does your staff love most about VFP?

DP: The ease of learning and using the system. We love how each day is preset for their agendas and each track is customized to follow the exact experience we want them to receive, dependant on what stage in the sales cycle they are on. The automated text messaging is huge, especially knowing the speed with which you first get in contact with each lead after they submit their information request. We coach our team to be on top of each and every lead immediately, but there are times when they can’t get them all. Having the immediate auto text sent out allows us to get back to them within seconds. Scheduling and rescheduling appointments is simple. And the built-in auto reminders for those appointments have increased our show rate by over 20%.

How has VFP improved your sales processes and member engagement?

DP: CEO Daron Allen and the entire VFP Team recognized the unique nature of the exciting SOLDIERFIT franchise system. Our network is growing rapidly and offers franchisees a truly different fitness business opportunity. To assist our system, the automation and customization of each VFP track is a huge tool. Because our franchisees rely on preset systems and processes, VFP allows us to pre-write sales scripts for our sales team to know exactly what to say, when to say it, and how to say it. We have also created hundreds of customized tracks and stages to follow the lead through every step of the sales cycle. We use this as a sales tool and retention tool. We have customized follow-ups for our members for calls, texts and emails to make sure they are staying motivated and coming in. But we also use it to cross and upsell additional services. 

How would you describe VFP’s customer support?

DP: This is probably my favorite thing about VFP. I would put myself in the “needy business owner” category, so I am always looking for ways to better our systems and processes. And part of that is constantly adding and changing our follow-ups. We also have 17-plus locations, so there are always things that are needed. It is nice that our franchisees know they can contact VFP directly to get anything they need done or figured out within the system. Their response is immediate, and they are constantly following up through the process so you aren’t wondering where they are or if they are working on it.

Why should other club operators consider working with VFP?

DP: The system is as customizable as you want it to be, or if you just want to use their pre-built tracks, you can do that as well. I haven’t seen many CRM solutions that offer automation quite like VFP, along with having other tools on top of it. It has allowed our franchisees to get more done in less time, and manage and scale their business from afar, knowing everything is already pre-built for their team.

To find out how VFP can refine your sales system, check out vfp.us.

Bobby Dyer

Bobby is the former assistant editor of Club Solutions Magazine.

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