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Adding Value and Increasing Profits through Recovery


In a post-pandemic world, it is important for gyms to find additional ways to add value and increase profits through creatively expanding pre-existing offerings and modalities like recovery. It’s universally understood that a health club represents more than just “a place to workout” for its community and returning members, as most desire a safe-haven given today’s currents events related to COVID-19.

Getting back to the gym for many members can represent a return to normalcy. Simply re-establishing a fitness routine leads to overall better stress management and self-confidence, and a health club with options for members is the perfect forum. For members and business owners alike, COVID-19 has severely impacted the ability to maintain a daily routine or seemingly plan ahead at all.

As health clubs are beginning to quickly adapt to necessary restrictions, solutions including outdoor fitness, virtual content and equipment rentals are becoming everyday adaptations. As a club service and amenity, Theragun’s Percussive Massage Therapy devices allow operators the ultimate flexibility at a time in which it is needed. Never before has there been a device or modality in a commercial setting with the range that provides such accessibility and application for members to use and operators to monetize. From application to digital content, with the first-of-its kind Smart Percussive Therapy(TM) technology, seamlessly connecting to the Therabody app via Bluetooth, the brand’s broad consumer appeal creates an impression on members in any fitness environment, whether in-club, outdoors or at their home.

Therabody’s commercial offerings are not only comprehensive, but also modular and flexible to fit the needs of any operational model. Therabody’s storage solutions allow members access to Theragun devices, the new vibrating foam Wave Roller — creating an alluring amenity that can fit the aesthetic of any club. Therabody’s engaging application acts as a novel conduit to member education on how to use the device to better aid in performance of exercises and activities in the club, as well as general use.

As clubs look to increase revenue, expanding offerings for personal and/or group training can be a simple approach considering the infrastructure for sales is already built. Therabody University provides education, programming and certifications for personal trainers, class instructors and licensed massage therapists to facilitate additional recovery services. Not only can these new class and session concepts be monetized directly, but they also help in the conversion process and likely attract a new demographic other than just the same clientele.

The strategic placement and presence of Therabody’s products and services in a club environment agglomerate to produce an incredible demo experience for Theragun’s product line. The combination of frequency of member patronage, product validation and product application is the perfect cocktail that has led our partners to a successful retail push. Therabody provides the ultimate flexibility in regards to helping facilitate a profitable retail initiative with a minimal or zero dollar investment.

Even with today’s current challenges, it is always important to continue to update and evolve services and amenities in a club to continue to attract and engage members. Therabody is poised and proud to be the premier vendor partner to take any club to the next level.

Nick Trosko

Nick Trosko is the vice president of global business at Therabody.

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