BOSU Acquires SURGE and Launches Hydro Training Products
BOSU’s acquisition of SURGE allow them to offer professional education through and a Hydro Training product line.
BOSU® has been the leader in functional training for over 20 years. BOSU® products have changed the lives of millions across the globe, making the BOSU brand one of the most influential brands in the fitness industry. One of BOSU®’s missions is to equip people with products and training that translate to life.
BOSU continues to lead the industry with the announcement of its acquisition of SURGE®, the industry leader in Hydro Training equipment. SURGE®’s Hydro Trainers have been used by elite athletes and trainers across the globe.
With this exciting development BOSU® will now offer new Hydro Training professional education through BOSU® University in order to educate fitness professionals on the science behind Hydro Training and the new BOSU® Hydro Training product line.
“The alignment of the two brands couldn’t have come at a better time,” said Marty Shannon, the CEO of BOSU Fitness. In 2021, the industry will see BOSU launching several new product lines and training concepts which will not only add to BOSU’s product offering, but solidify BOSU’s position in the fitness market for years to come.”
The new line of products will be available at bosu.com, Amazon and fine retailers across America. If you’re a gym or club ask your equipment representative about BOSU®’s new Hydro Training equipment. Professional education can be found at bosu.com/fitness-education. For more information on BOSU® please visit bosu.com.