UFC GYM, the trailblazer of mixed martial arts-inspired fitness, announced today it has chosen ABC Fitness Solutions as the exclusive club management technology provider to power the expansion of UFC GYM’s brand and services for its corporate-owned clubs and franchises.
ABC Fitness Solutions, a leading provider of software and related services for the fitness industry, will support UFC GYM in delivering comprehensive reporting for business insights, revenue-cycle management and operational efficiencies. The club management technology is designed to enhance consumer engagement while seamlessly integrating with UFC GYM’s new digital membership offerings.
UFC GYM was founded in 2009 as the first major extension of UFC, the premium global sports brand and premier mixed martial arts (MMA) organization. That close relationship continues, ensuring cutting-edge training techniques that are accessible through UFC GYM programming and at its clubs in the United States and internationally.
“UFC GYM is one of the fast-growing fitness brands and we need a robust club management solution to grow with us. ABC Fitness Solutions will keep up with the speed of our developments and support the franchise infrastructure that can ensure we stay a fitness industry leader,” said Adam Sedlack, the president of UFC GYM.
UFC GYM allows members to train in more than 150 locations around the world, projected to expand across 37 countries by 2021. Its programming has been developed through exclusive access to the training regimens of internationally acclaimed UFC athletes, providing members of all ages guidance to move, get fit and live a healthy life.
“UFC GYM has a reputation of providing quality gym experiences for its members and we are thrilled to be a partner to help accelerate their business growth,” said Jennifer Mellet, the chief revenue officer of ABC Fitness Solutions. “We are excited to help deliver their second-to-none fitness experience”
Mike Pilatos, chief financial officer of UFC GYM, said that after exploring several options, the team decided on ABC Fitness Solutions, citing the company’s innovative and scalable platform. “There’s no better partner to help us in delivering exceptional membership service and achieving stellar financial performance,” said Pilatos.
Sean Pence, chief operating officer of UFC GYM, said ABC Fitness Solutions has the technological expertise to partner with the fitness company as it expands. “ABC’s proven implementation and franchise support team has already successfully converted our corporate locations in a very short amount of time. The quality and speed are simply impressive,” he said.
ABC Fitness Solutions will provide holistic and modular club management technology and services that scale to UFC GYM’s growing operations in the United States. It will enable UFC GYM to manage and elevate the overall member experience through account management, billing and member services. That integration is especially important now as UFC GYM increases new offerings through its corporate clubs, as well as its independently owned and operated franchise clubs.
ABC Fitness Solutions, with its deep industry knowledge and decades of fitness experience, offers the most proven club management solution in the fitness marketplace. Its comprehensive solution has six modules that make up holistic club management: member acquisition, member management, member engagement, club administration, reporting and analytics and revenue-cycle management.
The announcement marks latest major business development by ABC Fitness Solutions, which over the past several months has strengthened its standing in the market, acquiring the GymSales sales automation solution and adding digital member engagement through Trainerize, as well as partnering with security access control provider Openpath.