Intelivideo and Les Mills announced their new partnerships to create branded on-demand platforms for fitness operators.
Intelivideo, a Video on Demand (VOD) and digital technology platform for gyms and health clubs, and group fitness leader Les Mills today announced their new strategic partnership, combining the digital capabilities of Intelivideo with Les Mills’ industry-leading fitness content to create branded on-demand platforms for fitness operators.
Through this strategic partnership, Les Mills health club partners looking to launch a virtual solution to complement their in-club fitness offerings can collaborate with Intelivideo for the development of a custom-branded, on-demand and livestream fitness platform. Operators and owners can now feature Les Mills video workout content as well as content from their own trainers and instructors. Additionally, Intelivideo clients looking to enhance their existing content library can now look to Les Mills for unique, supplemental workout content that is refreshed regularly and covers all music licensing.
“As we continue to cement our position as the leading provider of digital solutions for gyms and health clubs, I cannot imagine a better organization for us to team up with than Les Mills,” said Adam Zeitsiff, the president and CEO of Intelivideo. “By aligning with the world’s most recognized leader for in-club and online group fitness content, we enable both Intelivideo and Les Mills customers to deploy our digital platform and support services, combined with Les Mills content and workouts curated by the coaches and instructors of the club operator. The result is a unique, hyper-local hybrid fitness experience that will engage a club’s members both in and out of their facility.”
Les Mills selected Intelivideo as a preferred platform provider as a key component of continued efforts to hybridize how it delivers group fitness expertise to its health club partners. Intelivideo’s robust technology and ongoing support in the areas of customer service, marketing support and content strategy made the provider a standout solution to recommend to Les Mills’ network of nearly 4,000 health club partners across North America.
“We are excited to join forces with Intelivideo, a specialist in digital fitness platforms, to offer the industry a premium hybrid fitness solution. Intelivideo’s team of experts and seamless product offering set the bar for fitness operators looking to roll out a digital content platform,” said Sean Turner, the CEO of Les Mills US. “Together, Les Mills and Intelivideo help clubs go digital with a premium offering that blends Les Mills content with their own branded classes and livestreaming options, creating a unique experience that boosts engagement, drives revenue and connects members to their clubs.”
For more information about Les Mills’ enhanced digital fitness offerings made possible by Intelivideo, visit their website.
To learn more about Intelivideo’s on-demand, livestreaming and digital fitness platform for fitness operators, as well as its suite of enterprise professional services, visit intelivideo.com.
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Les Mills is the global leader in group training and creator of over 25 programs available in leading fitness facilities around the world. Les Mills programs include the world’s favorite group strength workout BODYPUMP, BODYCOMBAT, BODYBALANCE, LES MILLS GRIT and the world’s most cutting edge group experience LES MILLS THE TRIP.
The company was founded by Les Mills — a four-time Olympian and head coach of New Zealand’s track and field team — who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 100,000 certified instructors in 22,000 clubs across 100 countries, as well as via various streaming and XR platforms.
