In his new role as chief financial operating officer, Larry Conner will help both REGYMEN and their sister company The Covery expand and establish themselves in the industry.
REGYMEN Fitness has brought on industry veteran Larry Conner as their new chief financial operating officer.
Conner brings more than 31 years of experience in the health and fitness industry. He entered the industry as a chief financial officer/controller back in 1990 for Elmwood Fitness Center, overseeing the purchase of many clubs and more than 15,000 members. In 2003, Conner went on to manage Pelican Athletic Club, a large fitness club on the Northshore of Louisiana, followed by a role as the general manager of another gym, Franco’s Athletic Club.
In 2008, Conner helped build Stone Creek Club & Spa in Covington, Louisiana. He since grew the facility to more than 5,500 members and over $8 million in annual revenues. Following the COVID-19 pandemic, Conner helped Stone Creek navigate the complex reopening process, where it saw an impressive 94% of customers return.
After deciding it was time to move on to something new earlier this year, Conner got in touch with Edward “EK” Navan, the co-founder and chief strategy officer of REGYMEN.
“I really wanted to help another emerging fitness brand grow from the ground up,” said Conner, in a statement. “EK found out that I was available and asked if I’d be interested in talking about a position on the team. The more I learned about the brands and the business model, the more I knew it was the right choice for me.”
REGYMEN has expanded rapidly despite the COVID-19 pandemic, including a 10-unit signing in Texas and a partnership in Canada. The team has also launched a brand-new sister wellness concept call The Covery that opened its first location in March and has plans to expand.
“People need to recover from intense workouts, and that focus on health has never been more prominent,” said Conner in a statement. “The Covery stands out because it allows members to recover according to their own schedule with a tiered approach. We also provide an array of offerings under the same roof, including cryotherapy, saunas, IVs, facials, drainage, red light therapy and much more.”
In his new role, Conner will help both REGYMEN and The Covery expand. “Right now, health and fitness are more relevant than ever, but due to the amount of recent gym closures, there is an untapped demand,” he said in a statement. “REGYMEN and The Covery are perfectly positioned to satisfy this demand as they expand their footprints and establish themselves in the industry.”
