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Peer-to-Peer Groups: Your Personal Advisory Board

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Jon Brady, the president of Midtown Athletic Clubs, shares the importance of peer-to-peer groups and the benefits he has experienced firsthand.

As a member of Club Solutions Mastermind Groups, what benefits have you experienced as a gym operator and leader? What is the greatest value from your perspective?

The greatest value for any operator is to have a valued board of advisors to help sense-check some decisions and thoughts around improving their operations or products. I feel with the Mastermind Group I am with, we have built a strong and open relationship where we are able to provide feedback and help wherever needed. 

What is the importance of gym operators having a peer-to-peer group they can bounce ideas off of?

It’s like having a support network you can reach out to who have similar experiences to yourself, facing similar problems and challenges. Together, we can find potential solutions that make us all stronger.

What is one of the biggest takeaways you have gleaned from your group that you feel is beneficial for others?

We have had some meaningful discussions around a number of topics, and obviously, returning post pandemic is one of the main ones, considering the myriad of challenges we are facing in the new environment and marketplace. 

I would also add we have talked at length about technology in the fitness industry and how we optimize for technology, how technology can help us, and how we need to push vendors to think outside our industry and bring new options to the table to help us be better focused on key experience drivers.

Why else should other operators consider participating in Club Solutions Mastermind Groups?

I like the way the groups have been put together. They are thoughtfully crafted to make sure nobody is directly competing with each other, yet each participant has enough in common to appreciate the challenges your business has.

For more information, email Bob Surface at bob@peakemedia.com or visit clubsolutionsmgx.com.

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Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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