Recovery is a growing part of the industry that can’t be ignored.
In fact, EK Navan, the co-founder of Regymen Fitness, launched The COVERY to focus on a variety of modalities of recovery.
As such, in this episode of the Club Solutions Magazine Podcast editor-in-chief Rachel Zabonick-Chonko chats with Navan about The COVERY. They also talk about the latest trends in recovery, what consumers are looking for, how to monetize recovery options and more.
Show Notes on Regymen Fitness and Recovery
- Navan has been in the industry for over 25 years and here’s what he’s been up to all that time — think club owner, sales person and more.
- The three concepts — Burn, Build and Box — that make up Regymen Fitness which filled an unmet need in the industry.
- Three years ago, Navan knew recovery was going to be the buzz word of today.
- The COVERY is the idea to merge the concepts of Regymen with the essential aspect of recovery.
- A look at some of the big trends in recovery — this includes IV therapy, NAD therapy, cryotherapy, etc.
- Shout out to CryoBuilt from Navan.
- What, in Navan’s opinion, is the essential recovery tool in minute 12:42.
- His biggest fear in the health club market is that club owners will simply give recovery modalities away. Instead, the winner will do this — hint: minute 15:27.
- Stress and lack of sleep are killing everyone. As such, health clubs need to start preaching this one thing.
- The type of people coming into The COVERY is reaching a whole new demographic. Here’s why.
- What is BrainTap therapy?
- A deeper dive into cryotherapy and what you need to be doing as a club owner.
- Also, cryotherapy can really open the doors into the medical realm. Here’s how.
- Why Navan is an “unemployable individual” — his words.
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