For any business today, it’s vital to have a competitive edge. For Gold’s Gym DC Metro, its competitive edge at 20 locations is derived from servant leadership, an iconic brand and diverse offerings that meet people where they are on their fitness journey.
Here, CEO Matt Clifford, CXO Brenda Jorgensen and COO Josh Fuglsby, co-owners of Gold’s Gym DC Metro, share about their unique franchise group, keys to success and advice for other operators.
MC: First and foremost, we strive to create a servant-hearted environment where everyone is treated like family. We are also very focused on upgrading our product in the market either through new locations or renovations to existing locations. You will see this in 2022 with five existing club remodels happening during the first half of the year and three to four potential new locations opening by the end of the year.
MC: We are locally owned and operated so the experience of our members and team members comes first.
We are able to offer multiple locations in the market, so regardless of where someone works and/or lives we very likely have a gym near them in the DC Metro area. We are committed to adding locations to increase that convenience, as well as making sure we are consistently reinvesting in our product in the market to meet members where they are. We proudly serve the DC, Virginia and Maryland area and offer a product and programs that remain unmatched in the region.
BJ: We feel it is important for every member or potential member to understand that “serious fitness” pertains to all people and all levels of fitness. Because the word “serious” is a relevant term. This means whether you are male, female, young or old — we will be able to serve your needs and find out the best program for you to reach your full potential. No one has the history of our brand, so we will first be taking our legacy into the new area. We feel this robust, proud history in fitness paired with a progressive mindset will allow us to bring more personalized offerings to our members and potential members.
BJ: We continue to be the leaders in fitness by providing world class personal training, group exercise classes, Gold’s Studio, and our on-demand platform. We are also currently working on a recovery-based model of fitness to better serve our members on the days they need recuperation. Lastly, we offer a true corporate wellness platform to provide businesses an affordable option to get all employees engaged in fitness.
JF: We would advise to test revenue driving areas of the business to determine your price threshold. It is not possible to know where this currently is in the market without testing.
Be nimble and don’t be stuck in previous mindsets or current circumstances, continue to adapt to what the environment presents. You may find progress during times of adversity.
Created in partnership with ABC Fitness Solutions. Visit abcfitness.com for more information on how they can help your fitness business.