August 2025 Club of the Month, presented by Mindbody
MIYU, Falls Church, Virginia, est. 2023
MIYU is more than a fitness studio — it’s a space for all things wellness and beauty. Founders Zeina Chouman El Eid and Karen Abouzeid aimed to combine well-being, self-care and mindfulness under one roof, resulting in MIYU’s creation in 2023.
The studio’s holistic approach includes fitness staples like yoga and Pilates as well as elevated wellness experiences like sound baths and non-toxic nail care.
With MIYU being a multi-purpose studio, Chouman El Eid and Abouzeid needed a multi-purpose platform. Below, learn more about the studio’s mission and why the pair decided to partner with Mindbody to streamline operations and enhance the client experience.
MIYU’s Mission
Chouman El Eid and Abouzeid started as neighbors in similar industries. Chouman El Eid was a beauty professional and restaurateur, and Abouzeid was an expert in the beauty industry. Both shared a love for wellness and “an affinity for the mystical.”
At its core, MIYU’s mission can be described through its name, which translates to “you are beautiful” in Japanese. The pair say this translation captures the studio’s philosophy of connecting inner and outer beauty and creating mystical moments as a community.
Mindbody’s Impact on MIYU’s Team and Members
When searching for a business platform, Abouzeid said convenience, ease of use and support were priorities for MIYU. Mindbody’s comprehensive business platform provided this, offering a variety of operational tools for both staff and clients.
Clients can search for services near them and book classes using Mindbody’s app, a feature Abouzeid has seen increase customers firsthand.
“Thanks to Mindbody, we’ve had people come in stating they discovered our business while browsing through the platform to see what was available in the area,” said Abouzeid. “They noticed we recently popped up and were impressed by our great reviews. The app allowed them to view the ratings and comments for each class, helping them decide which options would work best for them.”
From an efficient onboarding process, a comprehensive reporting dashboard and a robust set of digital marketing tools, the benefits of Mindbody’s platform for MIYU are endless.
With the desktop version and business app, Chouman El Eid and Abouzeid can keep track of upcoming classes and easily replace a client if a spot opens up, helping both the team and customers.
The reporting dashboard lets the pair view revenue, memberships and marketing metrics to constantly review how clients are interacting with the studio and what they can improve. With integrated marketing tools, the MIYU team can create custom newsletters and email reminders to clients.
Abouzeid said this versatility is one of the biggest advantages, allowing them to manage a variety of tasks in one system. “It’s all-in-one,” she said. “You can manage reporting, class bookings, staff scheduling and marketing from the same place.”
Looking Ahead with MIYU and Mindbody
MIYU found a long-lasting partner with Mindbody. Both Chouman El Eid and Abouzeid agreed they can see the partnership evolving with MIYU — including their plans for expanding their offerings from new nail colors and beauty services to fitness classes.
“I definitely see this partnership with MIYU and Mindbody continuing long term,” said Abouzeid. “It’s been great so far, and I’m sure that it’s going to continue to be great on the horizon.”
Created in partnership with Mindbody. Visit mindbodyonline.com for more information on how they can help your fitness business.
