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FitnessOnDemand Launches SO1O at IHRSA


FitnessOnDemand (booth 1706), the leader in premium on-demand fitness content for clubs and fitness centers, returns to IHRSA this June, with the next innovative, evolution of the company’s on-demand content platform. Introducing SO1O (“Solo”), a new FitnessOnDemand interface that is designed for maximum versatility and easy, plug-and-play use to upgrade or transform any open space or studio in the club.

SO1O requires no complex, lengthy or expensive install. Each 43-inch, zero-bezel, sleek and mirrored panel can be hung anywhere in the club without specialized, time consuming or expensive installation. It’s designed to bring premium content, short form-workouts and instructor-led sessions to any open space, helping to engage and motivate club members throughout the club. Thanks to the display’s horizontal orientation and mirrored finish, users get maximum, widescreen visibility of both workout content or their instructor as well as their own progress and form.

“We listen to club operators across the industry in designing products and understand that not every facility has the space or installation resources required for an in-studio virtual fitness solution,” said Uday Anumalachetty, the divisional vice president of FitnessOnDemand. “SO1O is designed specifically to solve that problem and make it simple for any club or fitness facility of any size to start offering a self-service virtual fitness station immediately.”

SO1O by FitnessOnDemand can be easily wall mounted anywhere in the club and is ready to use out of the box without any specialized tools or additional AV equipment. Enhanced touchscreen sensitivity now creates instant member access to more than 500 classes, workouts and wind downs on the FitnessOnDemand platform as well as regular updates from world-class fitness instructors, studios and specialist fitness brands.

In addition to the launch of SO1O, visitors to FitnessOnDemand at IHRSA can learn about the company’s recent integration of live streaming functionality for club instructors within the FitnessOnDemand platform, as well as the launch of Circuits365.

Circuits365 is a portfolio of self-guided exercise circuits also designed to engage members throughout the club with fresh content every day, including 90 circuits, each comprising eight individual exercise stations. Members can jump into a circuit with any one of the eight onscreen exercises to get started and work their way through the day’s circuit in any order. Each exercise station is at one minute intervals with a 30 second break between. Users can stop with one circuit ort complete multiple laps for a longer workout.

“It’s been a busy year of innovation, invention and expansion at FitnessOnDemand,” added Anumalachetty. “And that’s essential to one of our primary goals: helping club operators create exceptional and immersive fitness experiences that make their club brands stand out to attract new members and retain current ones. That’s on everyone’s minds in an ultra-competitive industry where it’s all about your environment, your offerings and what you can bring to members.”

For more information visit booth 1706 or online at FODvirtual.com.

Fitness On Demand

FitnessOnDemand is a global leader in the collection, curation and provision of high-quality, premium digital fitness content from some of the world’s leading names and experts in personalized fitness. The company is the only provider of Omnichannel content in the fitness industry, meaning customers can experience branded content via mobile app, smart device or in-club and in-room installation. FLEX by FitnessOnDemand enables clubs to offer their members the same, seamless library of fitness and wellness content anywhere in the club, at home or on the go. This allows operators to build member loyalty and brand-affinity beyond the club walls. FitnessOnDemand is a leading provider of digital fitness to many industries including health clubs, premium residential and business property developers and leading, luxury hotel chains. Content creators include Jillian Michaels, SH1FT, POPSUGAR, Sweat Factor, Zumba & Strong by Zumba and many more.

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