Instinctive Insights has added to its leadership team with the appointment of Bob Surface as chief revenue officer. Surface comes to Instinctive Insights from his most recent role as SVP of Club Solutions Mastermind Division, where he assembled and facilitated mastermind groups of fitness facility owners and executives. He is highly respected in the health and fitness space with years of experience working with industry executives across North America and owning and operating fitness facilities.
At Instinctive Insights, Surface is working with the team to provide profit-driven marketing services to the fitness industry.
“Instinctive Insights is well on its way to becoming the leading full-service marketing agency for the fitness industry,” said Surface. “I am thrilled to join this amazing company. Their application of machine learning and data science to each marketing campaign sets them apart and allows them to maximize campaign outcomes. This mastery also enables them to predict member acquisition costs before running campaigns and then calculate the realized member acquisition costs. As a club owner, I truly appreciate how this lets clubs gauge the effectiveness and ROI of each marketing campaign accurately.”
In his personal time, Bob is an avid fitness enthusiast who has worked out throughout his adult life. He is also a self-proclaimed “biohacker” who is fascinated with the science of optimizing health and wellness.
“We are thrilled to have Bob Surface join the Instinctive Insights team,” stated Jeramy Fishel, the CEO of Instinctive Insights. “Bob has a stellar reputation and strong personal brand in the industry. Adding him to our roster says a lot about our approach and talented team. We take pride in our proprietary technologies and processes that help clubs monetize marketing tactics. Bob’s addition speaks highly about what we’ve accomplished and the legitimacy of our mission to achieve better, proven outcomes for our fitness club partners.”
