Kory Angelin shares three of the current top therapy trends and how the fitness industry is using them as part of their wellness offerings.
We all know how important the fitness industry is to our health and well-being. Now more than ever, there are numerous choices for one’s fitness journey including big box gyms, boutique fitness studios and virtual platforms. The goal of these businesses all revolves around getting you to your goals. Post-pandemic, however, we are seeing the rise of the wellness industry and the fitness community is taking note.
According to a report by Global Wellness Institute, the wellness industry is valued at $4.5 trillion. Current consumers view the wellness sector as a much broader industry. It isn’t just about offering the consumer a path to a fitness and nutrition solution anymore, but rather an overall path to physical well-being and recovery.
Recovery offerings have been around for decades, but more recently, a variety of revenue streams are now appearing in this category. More and more gyms are adapting these vertical revenue streams because recovery is now equally as important to consumers as their fitness and nutrition programs.
Below are three of the top therapy trends and how the fitness industry is using them as part of their wellness offerings.
I.V. Drip Vitamin Therapy
This category is experiencing a boom. One of the reasons post-pandemic is because it is the fastest way possible to get essential nutrients in your body. Although years ago, most people associated this category with getting rid of hangovers, I.V. Vitamin Drip Therapy can help with getting immune-boosting antioxidants like vitamin C and zinc which is at the forefront post-pandemic. It can also aid in maintaining a healthy weight. The biggest pro from a business standpoint is that it usually requires just 1,000-1,500 square feet of space making it an ideal service inside a fitness gym.
Hyperbaric Oxygen Therapy
Hyper means increase and baric refers to pressure. This type of therapy can increase circulation and oxygenation. The fitness industry is taking note as we are seeing a rise of this modality within the fitness community. In addition to increasing circulation many consumers are using this modality to aid in the boosting of white blood cell count. It also reduces swelling, pain and enhances the effectiveness of antibiotics.
More consumers are starting to understand the benefits of light therapy such as red light and infrared saunas. They can aid in the reduction of chronic and acute pain, skin rejuvenation and muscle recovery to name a few. It is also a great way to incorporate into your fitness routine from a recovery standpoint.
For any owner of a fitness business, the question really is how to become an overall health and wellness solution for a consumer and not just a fitness focused service.
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