Smart fitness company Lumin announced the signing of an eight-unit development deal for Lumin Fitness with new franchise partner Louisiana Fit. This is the second multi-unit franchise agreement for the brand and outlines expansion plans for key Louisiana markets over the next four years including New Orleans, Lafayette and Baton Rouge.
The Louisiana Fit team brings extensive business acumen and franchising expertise, including deep fitness experience, to the Lumin network. The investment group, led by Kevin Moody, who has long-standing business ties in Louisiana, has operated hundreds of franchise locations across the U.S. with renowned brands including Planet Fitness, Popeyes and Pizza Hut.
“When we were introduced to Lumin Fitness, we knew it was a fit,” said Moody. “The distinctive business model and technology, combined with the team’s expertise and scalability potential, were precisely what we were seeking for our next investment. We can’t wait to introduce this innovative concept to the people of Louisiana.”
Lumin’s proprietary operating system, Lumin OS, is uniquely designed to elevate the fitness experience through the latest advances in AI, spatial augmented reality, gamification, motion tracking and personalized audio. The brand’s smart studio concept, powered by the Lumin OS, is revolutionizing the boutique fitness industry with an AI-infused, gamified and hyper-personalized workout experience in a group fitness setting.
In September 2023, the brand opened its first Lumin Fitness studio in Irving-Las Colinas, Texas, featuring wall-to-wall LED screens that immerse members in a highly interactive fitness environment that makes workout sessions more efficient and engaging.
“Kevin Moody and Louisiana Fit are a wonderful addition to our network with their deep business ties in Louisiana and vast fitness experience,” said Craig Sherwood, the chief development officer at Lumin. “Our goal is to create a group of strong multi-unit operators who are as invested in our success as we are in theirs.”
