Mike Rucker, the chief digital officer for Active Wellness and author of The Fun Habit, aims to help people bring more enjoyment into their lives. With a background in positive psychology and as a charter member of the International Positive Psychology Association, Rucker views fun as a unique, individual experience that also connects people in its shared appeal. He believes that while everyone’s experience of fun may vary, there’s a universal desire for more of it.
Rucker’s interest in fun grew from a personal journey. Known as a health influencer and writer, he experienced a series of hardships in 2016, including the sudden loss of his brother. This period led him to question conventional views on happiness. He realized that his intense focus on achieving happiness was actually leaving him more aware of what was missing in his life, making him feel unhappy.
This insight led him to explore an alternative path: instead of pursuing happiness, he turned to cultivating moments of fun. Over time, he found while happiness may feel elusive, fun is something people can actively create in their everyday lives.
Rucker emphasizes that fun isn’t dependent on perfect circumstances or the fulfillment of “if-onlys.” It’s an action anyone can take, anytime and anywhere, with immediate benefits. Scientific research supports his message, showing that fun can significantly boost both physical and psychological well-being.
He sat down with Taylor Gabhart, the editor of Club Solutions Magazine, to discuss his book and how emphasizing a culture of well-being, engagement, fun and inclusivity among staff can directly enhance the member experience and drive business success.
Here are the top takeaways:
- Enhancing Staff Well-being to Prevent Burnout: Health club employees, especially trainers and front-desk staff, often work long hours in physically demanding roles. Encouraging intentional breaks and enjoyable activities helps them recharge, reducing burnout and improving retention — which is critical in an industry with high turnover rates.
- Boosting Member Satisfaction Through Positive Interactions: When staff members are in good spirits, it reflects in their interactions with club members. A positive, energized team can create a welcoming environment that members will appreciate, fostering loyalty and encouraging retention.
- Avoiding Overly Social, Alcohol-Centric Events: Traditional happy hours may not appeal to everyone, especially those who prefer wellness-focused lifestyles. By creating diverse, optional events, operators can cater to the varied preferences of their teams, making everyone feel comfortable and included.
- Empowering Employees with Choice: Allowing staff to suggest or choose their preferred activities demonstrates respect for individual preferences. This not only increases engagement and participation but also helps foster a sense of ownership and empowerment within the team.
- Leading with Empathy: Empathetic leadership builds trust and loyalty, making employees feel valued. Health club operators who listen to staff needs — whether that’s more flexibility or support in maintaining work-life balance — can cultivate a strong, motivated team that is committed to the club’s success.
- Encouraging Individual Fun for a Healthier Work Culture: Teaching staff how to integrate personal play and enjoyment in their lives translates into happier, more fulfilled employees. A workplace culture that recognizes the importance of mental health aligns with the wellness goals many health clubs champion for their members.
- Creating Memorable and Motivational Moments: Small, spontaneous gestures like celebrating achievements, can make a big impact on morale. This helps employees feel appreciated and seen, leading to greater job satisfaction and dedication.
- Adapting to Changing Definitions of Fun: As staff members’ lives and responsibilities evolve, they may seek different ways to find joy and relaxation. Health club operators who adapt activities and support to meet these changes demonstrate flexibility and an understanding of individual growth, which fosters long-term employee loyalty.
For health club operators, adopting these principles can lead to a more supportive and vibrant workplace. By prioritizing employee well-being, they can enhance team dynamics, improve member experience and strengthen their brand as a wellness-focused community that cares about both staff and members.
You can purchase Mike Rucker’s book on Amazon.
Articles mentioned in the video include:
- https://clubsolutionsmagazine.com/2023/07/5-benefits-of-taking-a-vacation/
- https://clubsolutionsmagazine.com/2023/06/24-hour-fitness-and-playworks-partner-to-create-240000-hours-of-play/
- https://michaelrucker.com/having-fun
